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For the television station in Winston-Salem, North Carolina that formerly had those call letters, see WXLV-TV.
City of license Prospect, Kentucky
Broadcast area Louisville
Branding 98.9 Radio Now
Slogan "All The Hits"
Frequency 98.9 FM (MHz)
First air date 1979 (as WSLM-FM)
Format Top 40 (CHR)
Dance on HD2
ERP 43,000 watts
HAAT 157 meters (515 feet)
Class C2
Facility ID 60706
Transmitter coordinates 38°11′31″N 85°31′11″W / 38.19194°N 85.51972°W / 38.19194; -85.51972
Callsign meaning Radio NoW jumbled
Former callsigns WSLM-FM (1979–?)
WZTR (?–2000)
WZKF (2000–2010)
Owner iHeartMedia, Inc.
(CC Licenses, LLC)
Sister stations WTFX-FM, WQMF (FM), WAMZ (FM), WLGX (FM), WKRD (AM), WHAS (AM), WKJK (AM)
Webcast Listen Live
Website 989radionow.com

WNRW (98.9 FM) - branded as 98.9 Radio Now - is a Top 40 (CHR) radio station located in Prospect, Kentucky, serving the Louisville, Kentucky area. The station is licensed by the Federal Communications Commission (FCC) to broadcast on 98.9 FM with an ERP of 43,000 watts. The station's studios are located in the Louisville enclave of Watterson Park and the transmitter site is in east Louisville southwest of the I-64/I-265 interchange. The station is owned by iHeartMedia, Inc..

Station history[edit]

98.9 Kiss FM[edit]

98.9 Kiss-FM logo from 2000 to 2010

Prior to its flip to its current format in 2000 as "98.9 Kiss FM", the station's previous formats included contemporary hit radio. They are also a major competitor for longtime rival WDJX, but counters their broad-based direction with a Rhythmic leaning playlist.

98.9 Radio Now[edit]

WZKF moved its city of license from Salem, IN to Prospect, KY on April 26, 2010, and on July 12, 2010 WZKF rebranded as "98.9 Radio Now". According to PD Mike Klein, "The name change and new look comes along with a signal upgrade and updated Top 40/Mainstream music mix with a rhythmic lean" and added that "The station is being re-branded with the 'NOW' moniker to give a fresh new approach delivering hit music to the people who need it 'NOW'.".[1] July 19, 2010 WZKF changed their call letters to WNRW. Although they report to Mediabase's CHR/Pop panel, WNRW is not included on BDS' Top 40/CHR reporting panel but does contribute to BDS' Dance/Mix Show Airplay panel due to having club mixes on the station.

During the late evening hours of June 14, 2011, it was observed that the radio station's website was redirecting to that of Clear Channel sister station, Mix 98.9 in Youngstown, Ohio, causing speculation that a format flip may be imminent, but this might have been a technical error as the link returned to WNRW's webpage.


In 2008, WNRW's HD2 subcarrier began carrying the Dance Top 40 Club Phusion format.


  1. ^ "WZKF Kisses Off For 'Now'" from All Access (July 12, 2010)

External links[edit]