|Broadcast area||Mobile metropolitan area|
|Slogan||"Mobile's Official Home for Talk Radio"|
|First air date||September 26, 1946 (as WKRG)|
|Power||1,000 watts (unlimited)|
|Callsign meaning||News Talk of Mobile|
|Former callsigns||WKRG (1946-1994)
|Affiliations||Premiere Networks, Fox News Radio, TheBlaze Network|
(CC Licenses, LLC)
|Sister stations||WKSJ-FM, WMXC, WRKH, WTKX-FM, WRGV|
WNTM (710 kHz) is an AM talk radio station based in Mobile, Alabama. The station calls itself "News Radio 710." WNTM is owned by iHeartMedia, Inc. and the broadcast license is held by CC Licenses, LLC. Its studios are located in the same building as Channel 5 WKRG-TV on Broadcast Drive in Mobile, and the transmitter is just north of downtown. (Both stations had been co-owned at one time.) WKRG-TV supplies local news and weather, while Fox News Radio supplies national newscasts.
WNTM has a local wake-up show followed by nationally syndicated shows from Premiere Networks, a subsidiary of iHeartMedia. Weekday mornings begin at 5 a.m. with Tongue-in-cheek commentator "Uncle Henry," formerly of WABB. Glenn Beck is heard at 10 a.m. and at 5 p.m. At 11 a.m., it's Rush Limbaugh, followed by Sean Hannity at 2 p.m., America Now with Meghan McCain at 7 p.m., Clyde Lewis at 10 p.m. and Coast to Coast AM with George Noory at midnight. Weekends feature paid Brokered programming in the morning and repeats of weekday shows. Sunday nights include syndicated shows from Bill Handel and Bill Cunningham.
The station was originally owned by movie theater owner, architect, and broadcasting pioneer Kenneth R. Giddens, whose family-owned WKRG-TV Inc. put WKRG (710 AM) on the air on September 26, 1946. It became a CBS affiliate December 15, 1947. At that time it operated with 1 KW power during the day and 250 W at night.
The station would have an FM companion broadcasting on 99.9 MHz starting on October 16, 1947 (today's WMXC), followed by television partner WKRG-TV on September 5, 1955. Like competitor WABB-FM, WKRG-FM was a simulcast of the AM station before finding its own format of beautiful music in 1965. In March 1970, the Federal Communications Commission enforced new rules preventing future radio and television ownership combinations in the same market, which allowed the stations of WKRG-TV, Inc. to remain standing, or "grandfathered".
For much of its history, the former CBS-affiliated WKRG had a format of middle of the road music and talk shows. Such talk shows included an afternoon program hosted by future WKRG-TV sports director Randy Patrick, but the talk radio format would soon dominate the schedule later in the 1980s as FM reigned with its superior sound. The next change for WKRG Radio in the 1980s was a new location, as WKRG-TV, Inc. moved from its long-time home on downtown Mobile's St. Louis Street to its current facility close to the city's two malls, Springdale Mall and Bel Air Mall. WKRG Radio, including both 710 AM and 99.9 FM were sold off in late 1994. A new journey awaits these two legendary stations.
On October 12, 1994, WKRG became known as WNTM, with call letters standing for "News Talk of Mobile, making it clear that the new owners at Capital Broadcasting want to keep the talk radio format. Along with radio programs such as "The Rush Limbaugh Show", some former WKRG Radio staff would stay in this midst of change. The station's owners would also inherit studio & office space on the third floor of WKRG-TV's facility. Clear Channel Communications would take ownership of 710 AM and 99.9 FM in 1997. Interesting enough, Clear Channel also owns what would become WKRG-TV's biggest rival in decades, the new NBC affiliate WPMI. After WPMI started its news operation in January 1996, the resources of this new addition to the Mobile-Pensacola news media would be put to good use for WNTM in the years to come.
On August 12, 2004, WNTM received another change in call letters, this time to WPMI, due to the station's close relationship with WPMI-TV. The station has also seen an expansion of local news from WPMI-TV, along with the timeslots of regularly scheduled programs. The new partnership also meant the end of affiliation with ABC News Radio, meaning no more of Paul Harvey's daily and weekend broadcasts for listeners on the central Gulf Coast. In the three-year period as WPMI, the station changed its radio network affiliation twice. After almost a year with NBC News Radio, WPMI-AM became affiliated with FOX News Radio. Ironically, WPMI-TV was affiliated with the Fox television network before joining NBC in 1996. On June 28, 2007, the call sign reverted to WNTM. On August 1, 2007, the station entered into a strategic partnership with WKRG-TV, similar to its previous relationshiip with WPMI-TV, gaining access to its former sister station's news and weather resources.
Numerous radio personalities have been heard over Mobile's 710 AM, including a few voices from the WKRG Radio years still around today. Until November 2007, former WKRG-FM disc jockey Scott O'Brien hosted "Mobile's First News" and "Ask the Expert" in the morning. Michael P. Sloan was a newsbreak reader and Daniel Shane McBryde hosted his own afternoon program during the first WNTM era; both are WABB veterans. Alex Mathis later joined McBryde as producer and fill-in host. Long time radio personality Yvonne Morrison hosted "The Garden Show" alongside reporter Charlie Moss on Saturday mornings.
Overnight, the station broadcasts the syndicated Coast to Coast AM hosted by George Noory. The station also broadcasts the syndicated Saturday night program Somewhere In Time hosted by Art Bell.
- Nelson, Bob (October 18, 2008). "Call Letter Origins". The Broadcast Archive. Retrieved October 31, 2008.
- Brantley, Mike (2007-11-14). "Longtime WNTM-AM voices let go by Clear Channel Radio". Mobile Press-Register. Mobile, Alabama. Retrieved 2008-01-03.
Listeners of Mobile news-talk radio station WNTM-AM 710 have noted the absence from the airwaves of two familiar voices during recent days. Former WNTM news director Michael P. Sloan and former WNTM program director and announcer Scott O'Brien lost their jobs at the Clear Channel radio group in Mobile last week, according to Sloan, O'Brien and Clear Channel management. [...] O'Brien, who was host of WNTM's weekday "Mobile's First News" and "Ask the Expert" programs and sister station WKSJ's "Solid Gold" program each weekend, [...] had been with the station group in Mobile since 1986. The group was acquired by Clear Channel in 1997. From 2004 until this year, WNTM was known as WPMI-AM. A 36-year veteran of local radio in Mobile, Sloan had been with WNTM since 1980, when the station still identified itself by its original WKRG-AM call letters. It was first known as WNTM in 1994. The station -- whose call letters in 1994 were said to refer to its identity as "News Talk Mobile" -- will now rely on the news department at WKRG-TV to generate radio news reports, Sloan said.
- "Call Sign History". FCC Media Bureau CDBS Public Access Database.
- "Four New Affiliates Make CBS Total 171" (PDF). Broadcasting. November 17, 1947. Retrieved 22 October 2014.
- Holbert, Rob (June 1, 2009). "Media Frenzy". Lagniappe Mobile.
- "Alabama Affiliates". Coast to Coast AM. Retrieved December 31, 2011.