The station used to air adult contemporary and easy listening formats before to switching to oldies music, initially concentrating on 1950s and 1960s music (as "Oldies 94.9") and transitioning over time to its current Classic Hits approach (under the "94.9 WOLX" branding). WOLX airs all-Christmas music, usually from Thanksgiving to Christmas, although the station has started playing holiday music as early as November 5 (in 2009). Christmas music started on November 25 in 2014.
On-air personalities on WOLX include Scott Miller, who joined WOLX as its morning host on November 9, 2010. A major feature of Scott Miller's show is the Brain Strain, a difficult trivia question, at 7:30am weekdays. WOLX Program Director David Moore is the midday host, Jim McGaw hosts afternoons and Jason Ryan is on from 7pm-12m weeknights. Syndicated host Tom Kent is on 7pm-midnight Saturday with the Ultimate Party and his 70s Show airs 6pm-11pm Sundays. The Beatle Brunch is a one-hour program hosted by Joe Johnson with music and conversation about the Beatles. WOLX airs Super 70s Weekends regularly, in which all the music played is from the 1970s.