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Nash Icon 98.9 logo.png
City Webster, Massachusetts
Broadcast area Worcester, Massachusetts
Branding 98.9 Nash Icon
Frequency 98.9 MHz
First air date April 8, 1994 (1994-04-08) (as WXXW)
Format Country
ERP 1,870 watts
HAAT 125 meters
Class A
Facility ID 50231
Transmitter coordinates 42°2′11.00″N 71°59′22.00″W / 42.0363889°N 71.9894444°W / 42.0363889; -71.9894444 (WORC-FM)
Callsign meaning Former FM sister station of WORC
Former callsigns WXXW (1994–1998)
Owner Cumulus Media
(Radio License Holding CBC, LLC)
Sister stations WWFX, WXLO
Webcast Listen Live
Website www.orcfm.com

WORC-FM is a radio station serving Worcester County and most of eastern Massachusetts with a country music format. It broadcasts on 98.9 MHz and is under ownership of Cumulus Media.


The station signed on April 8, 1994 as WXXW, though it did not formally launch its initial format, a blend of hot talk and oldies, until April 11 (in the interim, the station stunted by continuously playing Bob Seger's "Old Time Rock and Roll").[1] Following original owner Alan Okun's death on December 31, 1996,[2] the station, along with AM sister station WGFP, was sold to Bengal Atlantic Communications in 1997,[3] who in turn sold them to Chowder Broadcasting soon afterward.[4] Chowder switched WXXW to a classic rock format in 1998;[5] this was followed by a call change to WORC-FM, reflecting its newly-common ownership with WORC, that September.[6]

Montachusett Broadcasting, owner of WXLO, acquired WORC-FM in 1999;[7] several months later, the stations were sold to Citadel Broadcasting.[8] Citadel subsequently acquired competing classic rock station WWFX, and as a result reverted WORC-FM to oldies, this time on a full-time basis, on May 26, 2000.[9] Citadel merged with Cumulus Media on September 16, 2011.[10]

On October 31, 2014 at 10 am WORC-FM changed their format to country, branded as "Nash Icon".[11]


WORC-FM used to broadcast American Top 40: The 70s with Casey Kasem on Saturdays at 7 a.m. and Sundays at 7 p.m.[12]



  1. ^ Fybush, Scott D. (April 12, 1994). "New England Radio Watch". rec.radio.broadcasting/Google Groups. Retrieved January 3, 2010. 
  2. ^ Fybush, Scott (January 8, 1997). "WRKO Shakeup". New England RadioWatch. Retrieved January 3, 2010. 
  3. ^ Fybush, Scott (July 24, 1997). "Remembering Walt Dibble". North East RadioWatch. Retrieved January 3, 2010. 
  4. ^ Fybush, Scott (March 5, 1998). "Loss of Two Legends". North East RadioWatch. Retrieved January 3, 2010. 
  5. ^ Fybush, Scott (May 20, 1998). "North Country Changes". North East RadioWatch. Retrieved January 3, 2010. 
  6. ^ Fybush, Scott (September 4, 1998). "One Shoe Drops in Maine...". North East RadioWatch. Retrieved January 3, 2010. 
  7. ^ Fybush, Scott (April 30, 1999). "Fuller-Jeffrey Sells Out". North East RadioWatch. Retrieved January 3, 2010. 
  8. ^ Fybush, Scott (December 10, 1999). "John Otto Dies at 70". North East RadioWatch. Retrieved January 3, 2010. 
  9. ^ Fybush, Scott (June 9, 2000). "Laquidara Says "Aloha!"". North East RadioWatch. Retrieved January 3, 2010. 
  10. ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011. 
  11. ^ Nash Icon Enters Worcester
  12. ^ http://www.oldies989.com/showdj.asp?DJID=50004

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