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Coordinates: 35°37′27.00″N 85°53′37.00″W / 35.6241667°N 85.8936111°W / 35.6241667; -85.8936111

WOWC logo.png
City Morrison, Tennessee
Branding WOW Country
Frequency 105.3 MHz
Format Country
ERP 6,000 watts
HAAT 74 meters (243 feet)
Class A
Facility ID 3337
Transmitter coordinates 35°37′27.00″N 85°53′37.00″W / 35.6241667°N 85.8936111°W / 35.6241667; -85.8936111
Former callsigns WSMT-FM (1979-2000)
WRKK-FM (2000-2008)[1]
Owner Peg Broadcasting
Website Official website

WOWC (105.3 FM, "WOW Country") is a radio station licensed to serve Morrison, Tennessee. The station is owned by Peg Broadcasting, LLC. It airs a country music format.[2]

The station was assigned the WOWC call letters by the Federal Communications Commission on June 30, 2008.[1]


In March 2008, Peg Broadcasting Crossville LLC (Jeffrey Shaw, president) reached an agreement to purchase WRKK-FM from Clear Channel (John Hogan, CEO/radio) as part of a six station package.[3] The terms of the deal were undisclosed.

Station history[edit]

From 2000 to 2008, the station was granted the call letters WRKK-FM, selected to better match the rock music format. Until the June 2008 format flip to country music and call letter change to WOWC, WRKK-FM was branded on air as "The Rock Dog".


  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. 
  2. ^ "Station Information Profile". Arbitron. Archived from the original on March 1, 2010. 
  3. ^ "Deals - 3/17/2008". Broadcasting & Cable. 2008-03-17. 

External links[edit]