|City||Paterson, New Jersey|
|Broadcast area||New York metropolitan area|
|Branding||"W Radio 930 AM"|
|First air date||May 3, 1941|
|Power||5,000 watts day
5,000 watts night
|Callsign meaning||W PATerson (WPAT's city of license)|
(Multicultural Radio Broadcasting Licensee, LLC)
WPAT (930 AM) is the callsign of a radio station licensed to Paterson, New Jersey. Located at 930 kHz in the medium-wave AM band, the station runs paid ethnic programming. Established in 1941, WPAT is owned by Multicultural Broadcasting, and its studios are in New York City, in Manhattan's Financial District. The station's four 380 feet (120 m) transmitting towers are in Clifton, New Jersey.
WPAT first went on the air in 1941, from studios at 7 Ellison Street in Paterson, next to studios at 1060 Broad Street in Newark, New Jersey, later two locations in Paterson, studios in Midtown Manhattan, and later from studios at 1396 Broad Street in Clifton, New Jersey.
For many years, the station (along with its FM counterpart) would broadcast a beautiful music format under the slogan "Easy 93". In 1951, WPAT's Gaslight Revue program debuted. It was a skilfully assembled montage of music pieces that would become widely imitated within the industry. Indeed, it was so popular that albums of its selections and segues were made and released. WPAT was the essence of a mellow sound and feel; the requirement for different programming between the AM and FM was met simply by repeating the previous week's AM programs in a slightly different order on FM. Initially, the music was only instrumental versions of Pop Standards by artists like Mantovani, Henry Mancini, Stan Kenton, Jackie Gleason, Hollyridge Strings, Ray Conniff, Percy Faith, David Rose, among others. Some of the music bordered on light Classical. The FM station was added in 1958.
Three announcers who worked at WPAT in the late 1940s and early 1950s — Tom Gregory, Ed Ladd and Lou Steele — went on to become staff announcers for New York television station WNEW-TV Channel 5 (now WNYW), remaining there into the 1980s.
The WPAT stations were purchased by Capital Cities Communications in 1961. In the late 1960s the stations added several vocalists per hour. The vocalists were Pop Standards artists like Lettermen, Frank Sinatra, Tony Bennett, Patti Page, and others. The songs sung were only very soft ones that had strings arrangements and the stations steered clear of jazzy type vocals at that point. Throughout the 1960s, WPAT also resisted playing easy instrumental versions of baby boomer pop and rock and roll songs but after WCBS-FM adopted a beautiful music format called the Young Sound which played a mix of easy listening instrumental versions of rock songs and some soft rock, WPAT began at least playing such songs in instrumental easy arrangements. In the 1970s, WPAT began integrating some baby boomer soft vocals such as the Carpenters, Neil Diamond, Dionne Warwick, and others, still playing one vocal per 15 minutes. In 1982, the stations began playing soft rock songs mixed into the format a couple times an hour and cut back on pop standards artists and songs.
In 1985, Capital Cities announced that it would buy ABC. As a result of Federal Communications Commission regulations at the time, the company decided to sell WPAT and WPAT-FM because ABC already owned WABC and WPLJ in New York City. The WPAT stations would be sold to Park Communications.
In the early 1990s both frequencies of WPAT evolved to an adult contemporary format. In October 1994, WPAT would start to offer programming different from those of its FM counterpart a few hours a day. This programming would include sporting events that would normally be on WFAN whenever WFAN was carrying another event. Before that both stations offered public affairs shows and the Mass on Sunday mornings, a Broadway show Saturday and Sunday evening, a Frank Sinatra show hosted by Sid Mark Saturday Nights, and a Top 30 AC Countdown Show (beginning in January 1993) on Saturday and Sunday mornings. In October 1994, though all the specialty shows except for the Sinatra Show was restricted to the AM station only as the FM focused on a straight ahead slightly uptempo AC format.
In January 1996, WPAT-FM would be sold to Spanish Broadcasting System, and would switch to a Spanish-language adult contemporary format. Around the same time, WPAT would be sold to Heftel Broadcasting (now Univision Radio), and would switch to an automated Classic Salsa/Tropical music format on March 26. Heftel tried buying the FM station but was narrowly outbid by SBS. Heftel bought WPAT with plans to sell it to Multicultural Broadcasting and buying an FM station. Their plans were to not change formats to Spanish Music for the long term but to broker the station for their eventual sale. Weeks later, the station would start adding ethnic and paid programming. The station continued running overflow WFAN sports in English as well as the public affairs shows in English. In January 1997, the station would become all-Korean brokering the station 18 hours a day to Radio Korea. The station kept Spanish programming a few hours a day plus the English Public affairs shows Sunday Morning as well as overflow sports in English. This was done with intent of selling the station. By the next year, the station's ownership would change finally when its current owners, Multicultural Broadcasting, would buy the station in exchange for WNWK plus Multicultural was paid some cash for WNWK as well. (WNWK subsequently would become WCAA, then in 2009 would switch frequencies with WQXR-FM, New York. It is now known as WXNY-FM and broadcasts at 96.3 FM.) The new owners of WPAT would soon modify the station to its current paid ethnic programming format, moving Radio Korea to WZRC. Currently WPAT is the station that broadcasts Colombia's syndicated radio show La W every morning, Monday through Friday, which features personality Julio Sanchez Cristo.
- Broadcasting & Cable Yearbook 1999 (PDF). 1999. p. D-286. Retrieved April 22, 2017.
- "FCC okays $30 million in station sales." Broadcasting, August 7, 1961, pg. 90. [permanent dead link]
- Kleinfield, N.R. "ABC is being sold for $3.5 billion; 1st network sale." The New York Times, March 19, 1985.
- [permanent dead link][permanent dead link]"Capcities + ABC." Broadcasting, March 25, 1985, pp. 31-32[permanent dead link]
- "Breaking up and breaking records." Broadcasting, August 12, 1985, pg. 29. [permanent dead link]