|City of license||West Palm Beach, Florida|
|Broadcast area||West Palm Beach, Florida|
|Slogan||Postive and Encouraging|
|Frequency||90.7 MHz (also on HD Radio)|
|Translator(s)||101.9 W270AD (West Palm Beach, relays HD2)|
|First air date||November 24, 1969 (as WHRS-FM)|
HD2: NPR News/Talk "WPBI News"
|HAAT||340 meters (1078 feet)|
|Callsign meaning||W Florida LoVe|
|Former callsigns||WHRS-FM (1969-1985)
National Public Radio (on HD2)
|Owner||American Public Media Group (sale pending to Educational Media Foundation)
(Classical South Florida, Inc.)
|Sister stations||WMLV, WDLV|
WFLV (90.7 FM) is a contemporary Christian formatted radio station in West Palm Beach, Florida, owned by the Educational Media Foundation and branded as K-Love. WFLV airs National Public Radio news and talk on its HD2 subchannel and FM translator W270AD 101.9 FM in West Palm Beach.
The station signed on in 1969 as WHRS-FM, an outreach of the School District of Palm Beach County to the large number of migrant families in the Palm Beaches. (Its calls represented one of its public schools, Hagen Road Elementary School.) It joined the then-new National Public Radio network in 1972. Originally airing a mix of classical music and fine arts programming with Spanish and bilingual programming in the mornings, it gradually evolved into a typical NPR classical music and fine arts station. In 1981, WHRS was sold to South Florida Public Telecommunications, the community group that owned the license for the area's new PBS station, WWPF-TV, which changed its calls to WHRS-TV before signing on in 1982. In 1985, the two stations changed their call letters to WXEL-FM-TV. Barry University bought the stations in 1997.
In April 2005, Barry announced a pending purchase of both WXEL and WXEL-TV to a group consisting of Educational Broadcasting Corporation (owners of New York City's WNET and WLIW) and the Community Broadcast Foundation of Palm Beach and the Treasure Coast, a local volunteer organization. Barry University decided to terminate the sale in May 2008.
Another deal to sell WXEL radio, this time to American Public Media, doing business as Classical South Florida, was reached on April 20, 2010 after receiving approval from the station's trustees. The sale closed on May 25, 2011 and, as WXEL-TV was not included in the deal, the call letters of the radio station were changed to WPBI. APM operated the station as a full-time satellite of its Miami station, WKCP.
With the sale, all NPR news programming moved to WPBI's HD Radio subchannel. A low-powered translator, W270AD in West Palm Beach, relays the subchannel's schedule; it had previously been used to simulcast WKCP. Most of the market gets at least grade B coverage from WLRN-FM in Miami.
On July 17, 2015, Classical South Florida's stations, including WPBI, were sold to Educational Media Foundation and switched to EMF's K-Love contemporary Christian format (with WPBI's call sign changed to WFLV), while WFLV-HD2 and W270AD are still running NPR news and talk under the previous WPBI call sign.
- Kleinberg, Eliot (April 20, 2010). "WXEL sold to Broward-based classical FM radio station". The Palm Beach Post. Retrieved April 21, 2010.
- Classical South Florida Flips to K-Love
- Query the FCC's FM station database for WFLV
- Radio-Locator information on WFLV
- Query Nielsen Audio's FM station database for WFLV
- Query the FCC's FM station database for W270AD
- Radio-Locator information on W270AD