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City Winter Haven, Florida
Broadcast area Lakeland, Florida
Branding 97 Country
Slogan Your Hometown Country Station
Frequency 97.5 MHz
First air date February 7, 1963 (as WINT-FM)
Format Country
ERP 100,000 watts
HAAT 310 meters
Class C0
Facility ID 25872
Transmitter coordinates 28°07′35″N 81°33′03″W / 28.12639°N 81.55083°W / 28.12639; -81.55083
Callsign meaning W Polk County Voice
Former callsigns WINT-FM (1963-1967)
WXKL (1967-1972)
WHFL (1972-1975)
Owner Hall Communications
Sister stations WONN, WWRZ, WLKF
Webcast Listen Live
Website wpcv.com

WPCV (97.5 FM, "97 Country") is a country music station owned and operated by Hall Communications. WPCV is licensed in Winter Haven, Florida, with studios in Lakeland, and transmitting facilities east of Haines City.

While the station predominantly covers Polk County, WPCV also serves listeners in the greater Orlando area, as well as many parts of the Tampa Bay area. With its transmitter located in the central part of Florida, broadcasting at 100,000 watts effective radiated power at 310 meters height above average terrain, WPCV is one of very few radio stations in Central Florida to reach both Atlantic and Gulf coasts.

WPCV has operated a country music format under its current calls since 1975. Previous to that, the station played beautiful music as WHFL, and prior to that the station was known as WINT-FM and WXKL.

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