|Broadcast area||Dayton, Ohio|
|Format||Catholic radio (WNOP simulcast)|
|Power||1,000 watts day
100 watts night
|Callsign meaning||Paul F. Braden (former station owner) WPFB was a pioneer of stereo broadcasting. The experimental broadcast occurred with one stereo channel transmitted on WPFB AM and the other on WPFB FM.|
|Affiliations||EWTN Global Catholic Radio|
|Owner||Sacred Heart Radio, Inc.|
|Sister stations||WNOP (originating station)
|Website||Sacred Heart Radio dot com|
WPFB (910 AM) is a radio station broadcasting Catholic programming after a switch from an adult album alternative format as a simulcast of WNKU. It is licensed to Middletown, Ohio, United States, and serves the Dayton area. The station is owned by Sacred Heart Radio, Inc. and is now simulcasting WNOP 740 AM licensed in Newport, Kentucky. In April 2016, WPFB was sold to Sacred Heart Radio, a religious talk radio station based in Norwood, Ohio. On June 3, 2016 WPFB began simulcasting WNOP (AM) alongside WHSS.
Paul F. Braden first signed on WPFB in 1947 as a daytime-only station but a few months later received permission from the Federal Communications Commission to also broadcast in the evening. Throughout much of its history, WPFB had several format switches from middle of the road, country music, adult standards to talk radio and classic country. It established itself as a "Real Country" format which included Bluegrass and comfortably managed to include the current top hits on the charts. This format ran from the late 70's to the early 90's and was nominated for several Country and Bluegrass awards nationally. Several of the DJ's were also popular recording artists.
The station, along with co-owned WPFB-FM and WPAY-FM in Portsmouth, Ohio, was purchased in January 2011 by Northern Kentucky University (NKU), the owners of WNKU. WPFB temporarily served as a repeater station of WNKU while NKU searched for a buyer for the AM frequency to help fund the purchase of the two FM stations. In April 2016, Sacred Heart Radio, a religious talk radio station with studios located in Norwood, OH that is affiliated with EWTN Global Catholic Radio, announced that they had acquired WPFB from NKU. The purchase was consummated on May 5, 2016, at a price of $450,000. WPFB began simulcasting WNOP (AM) and WHSS on June 3, 2016.