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WPFMFM Logo 2013.jpg
City Panama City, Florida
Broadcast area Panama City, Florida
Branding Hot 107.9
Slogan Hits NOW!
Frequency 107.9 (MHz)
First air date 1963
Format Rhythmic Top 40
ERP 54,000 watts
HAAT 386 meters
Class C1
Facility ID 42372
Former callsigns WPFM (?-1997)
WDRK (1997-1998)
WLHR (1998-2004)
WPFM-FM (2004-2014)
Owner Powell Broadcasting Company, L.L.C.
Webcast Listen Live
Website hot1079pc.com

WPFM is a commercial radio station located in Panama City, Florida, broadcasting on 107.9 FM. WPFM is owned and operated by Powell Broadcasting Company and airs a Rhythmic Top 40 music format branded as "Hot 107.9".[1][2]


  1. ^ "WPFM Tweaking/Stunting, Becomes" from All Access (March 16, 2011)
  2. ^ "WPFM Panama City Relaunches as Hot 107.9" from Formatchange.com (March 16, 2011)

External links[edit]

Coordinates: 30°25′59″N 85°24′51″W / 30.43306°N 85.41417°W / 30.43306; -85.41417