In the late 1980s, the new owners of WLAT, which by this time was separate from the FM, changed the format to urban contemporary and called it "Hot 1330". The owners had changed the call letters of a station in Charlotte, North Carolina, from WLIT, and just in case they wanted to use the letters again, they gave the letters to WLAT. Later, the same thing was done when the station's owners changed the call letters WBIG on a Greensboro, North Carolinastation.
The current format and call letters were chosen in the early 1990s. The old studios on U. S. 501 stood empty until being demolished, and the WLAT call letters still stand next to the road.