|City||North Conway, New Hampshire|
|Broadcast area||Northern New England
|Branding||103.7 The Peak|
|First air date||March 1952 (as WMOU-FM)|
|Callsign meaning||W PeaK Q|
|Former callsigns||WMOU-FM (1952-1957)
(Townsquare Media Portsmouth License, LLC)
WPKQ (103.7 FM, "The Peak") is a country music radio station licensed to and based in North Conway, New Hampshire and is owned by Townsquare Media. It transmits from atop Mount Washington in New Hampshire, the tallest peak in the Northeast. WPKQ's city-grade signal covers portions of New Hampshire, Maine, Vermont, and Quebec.
The 103.7 frequency now occupied by WPKQ began in March 1952 as WMOU-FM, the FM sister station to WMOU (1230) in Berlin. The stations became WKCB and WKCQ in 1957, but returned to their original callsigns two years later. WMOU-FM separated from the simulcast of WMOU in 1972 and became WXLQ-FM, airing a rock and oldies format. This evolved to a mix of top 40 and oldies in 1975. The station reverted to the WMOU simulcast in 1977 (but retained the WXLQ call letters). A construction permit for a new 103.7, using WXLQ's former transmitter, was granted on August 8, 1983 to New England Broadcasting, Inc. (formed by Steve Powell, the son of previous WMOU owner Bob Powell) and revived the WMOU call letters (without the "-FM" suffix), with a license to cover issued on March 15, 1984.
In 1990, the station moved its transmitter to Mount Washington in 1990, changed its format to an innovative hot AC format and officially became "WZPK 1-0-3-7 Peak-FM". Branding themselves as "The Peak of New England" with a Class C flamethrower signal that reached from Boston to Montreal. The station debuted by originally simply asking on-air to its audience what they wanted on air by airing the message "We are building YOUR Superstation. Please tell us what you would like to hear" and supplied a 1-800 number for listeners to contact the station. The station was really refreshing to Sherbrooke Québec's audience just north of the border who were then losing their own English top 40 local radio station CKTS AM 900 when WZPK made its startup.
Due to its transmitter location on the top of Mount Washington, the station has one of the largest coverage areas in North America, reaching most of New Hampshire (except where WKNE comes in better), the Northeast Kingdom and other portions of Central and Northern Vermont (including Montpelier, Saint Johnsbury and Burlington), Western, Central and Southern Maine (including the Lewiston/Auburn, Augusta and Portland areas), Southern Quebec (including eastern exurbs of Montreal and the Sherbrooke/Estrie area), and small portions of northeast Massachusetts (the northernmost areas of Essex County). However, as the slogan shows, the station chooses to focus mainly on New Hampshire (specifically areas north of the Lakes Region and Maine (specifically the Western Maine Mountains tourism region and portions of greater Portland), while still getting some listenership in Estrie and the Northeast Kingdom (especially within he former, as it is the only country station audible there).
- "Mount Washington Valley Chamber of Commerce - WPKQ/Townsquare Media". mtwashingtonvalley.org.
- Broadcasting Yearbook 1953 (PDF). 1953. p. 187. Retrieved February 18, 2010.
- Broadcasting Yearbook 1958 (PDF). 1958. p. A-320. Retrieved February 18, 2010.
- Broadcasting Yearbook 1960 (PDF). 1960. p. A-185. Retrieved February 18, 2010.
- Broadcasting Yearbook 1976 (PDF). 1976. p. C-123. Retrieved February 18, 2010.
- "Application Search Details (1)". CDBS Public Access. Federal Communications Commission. Retrieved February 18, 2010.
- "Call Sign History (WPKQ)". CDBS Public Access. Federal Communications Commission. Retrieved February 18, 2010.
- "Application Search Details (2)". CDBS Public Access. Federal Communications Commission. Retrieved February 18, 2010.
- Fybush, Scott (October 11, 1996). "WAAF (back) on the tube". New England RadioWatch. Retrieved February 18, 2010.
- Fybush, Scott (November 7, 1996). "Big Doings in Maine". New England RadioWatch. Retrieved February 18, 2010.
- Fybush, Scott (October 15, 1999). "The All New All New WMEX??". North East RadioWatch. Retrieved February 18, 2010.
- "Peak To Bring Third Country To Portland, ME - RadioInsight". 5 July 2015.