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WPLR 99.1PLR logo.png
City New Haven, Connecticut
Broadcast area New Haven, Connecticut
Branding 99.1 PLR
Slogan Connecticut's #1 Rock Station!
Frequency 99.1 MHz (also on HD Radio)
First air date 1944 (as WNHC-FM)
Format Classic rock
HD2: Alternative rock "Mod"
ERP 15,000 watts
HAAT 276 meters (906 ft)
Class B
Facility ID 46968
Transmitter coordinates 41°25′22″N 72°57′6″W / 41.42278°N 72.95167°W / 41.42278; -72.95167Coordinates: 41°25′22″N 72°57′6″W / 41.42278°N 72.95167°W / 41.42278; -72.95167
Former callsigns WNHC-FM (1944-1970)
Owner Connoisseur Media
(Connoisseur Media Licenses, LLC)
Sister stations WEZN-FM, WFOX, WYBC-FM
Webcast Listen Live
Listen Live (HD2)
Website www.wplr.com
www.listentomod.com (HD2)

WPLR (99.1 FM, also known as "99.1 PLR" or "Connecticut's #1 Rock Station") licensed to New Haven, Connecticut, is a classic rock station owned by Connoisseur Media as of May 10, 2013.[1][2] The station's playlist goes from Jimi Hendrix to Led Zeppelin to Pearl Jam to the modern era. PLR is a traditional ratings powerhouse in Southern Connecticut, though it provides city-grade coverage to most of the state, including Hartford. In recent years, format changes at Hartford stations have allowed it to gain more of a statewide audience.[citation needed]

The station, which first went on the air in 1944 as WNHC-FM, has a history as a pioneer in the AOR format, with which it has closely identified since its inception in the early 1970s.

The physical location of the station has also changed as the studios are now co-located with other radio stations in Milford, Connecticut. Previously, the studios were located in Hamden, Connecticut and prior to that the offices and studios were on Chapel Street in New Haven, Connecticut. The station's transmitter is located in Hamden, Connecticut.


On September 18, 2017 at 10:23 am WPLR launched an alternative rock format on its HD2 subchannel, branded as "Mod 102.3" (simulcast on translator W272DO 102.3 FM New Haven). The first song on Mod was "First" by Cold War Kids.[3][4]

W272DO was sold to Red Wolf Broadcasting in January 2018. On January 15, it immediately ceased simulcasting "Mod" and began carrying Spanish CHR "Bomba" from WMRQ-HD2.[5]


  1. ^ Connoisseur Media to buy Cox Radio's Connecticut stations
  2. ^ Venta, Lance (May 6, 2013). "Cox Sells Stations In Six Markets To Two Groups". RadioInsight. Retrieved May 28, 2013. 
  3. ^ Connoisseur Launching Mod 102.3 New Haven Radioinsight - September 17, 2017
  4. ^ Mod 102.3 Debuts Format Change Archive - September 19, 2017
  5. ^ Venta, Lance (January 15, 2018). "Red Wolf Broadcasting Acquires Connoisseur Media's Hartford Properties". RadioInsight. Retrieved January 18, 2018. 

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