|City||St. Petersburg, Florida|
|Broadcast area||Tampa Bay Area|
Hot Remixed 101-5 HD2 (HD2)
|Slogan||All the Hits|
|Frequency||101.5 MHz (also on HD Radio)|
|First air date||July 1, 1961 (as WGNB)|
HD2: Dance Top 40
|Callsign meaning||POInt, referencing the frequency's former branding|
|Former callsigns||WGNB (1961-1974)|
|Owner||Cox Communications |
(Cox Radio, Inc.)
|Webcast||Listen Live Hot 101.5|
Listen Live Hot Remixed HD2
The station's HD-2 channel is known as "Hot Remixed 101.5", and airs a Dance format.
The station's main rival is WFLZ.
The station started out in 1961 as WGNB. In 1974 it became WKES, which was a religious station operated by the Moody Bible Institute, from studios at the Moody-affiliated Keswick Christian School in Seminole.
In 1997, in a three way swap, Paxson Broadcasting acquired Lakeland Christian station WCIE 91.1 from the Carpenter's Home Church, who in turn swapped the station with Moody's WKES. WKES would soon move to 91.1 FM; after a brief simulcast period, the WKES call sign would move to 91.1, while 101.5 would become WILV, broadcasting a "Love Songs" format branded as "Love 101.5", in July of that year.
WILV was a failure, and in 1998, Paxson Communications was bought out by Clear Channel Communications. With that, on September 19, 1998, the format changed to Rhythmic oldies as WFJO, "Jo 101.5". In 1999, Cox Radio purchased WFJO along with several other stations.
On December 15, 2001, the station flipped to an all ‘80s format, branded as "The New 101-5 The Point". The first song as "The Point" was "Don't You (Forget About Me)" by Simple Minds. The station was modeled after KHPT in Houston, Texas that had launched the previous year. The call letters became WPOI on January 14, 2002. The original tagline was "The Best of the '80s and More", which included late-1970s and early-1990s tracks, along with 1980s product.
In 2006, "The Point" started adding more 1990s songs to the playlist. In 2009, the station added songs as late as 2000. "The Point" also removed the "Late '70s" tagline from the on-air liners, thus removing all pre-1980s music from the station.
In September 2010, the station adopted "The Best Music of the '80s and '90s" slogan.
On July 1, 2011, at 10:00 am, after playing Bon Jovi's "Blaze of Glory", the station began stunting with random song clips. One hour later, the station flipped to CHR as "Hot 101-5", with LMFAO's "Party Rock Anthem" as its first song. The station has taken direct aim at WFLZ, and targets an 18–49 year old audience (particularly, the 18–34 age bracket) with a music-intensive current-based playlist that borders towards Dance-pop tracks, with less talk and commercials than its competitors.
- Official website of Hot 101.5
- Query the FCC's FM station database for WPOI
- Radio-Locator information on WPOI
- Query Nielsen Audio's FM station database for WPOI