|City||Southampton, New York|
|Broadcast area||The Hamptons|
|Branding||Long Island Public Radio|
|Frequency||88.3 MHz (also on HD Radio)|
|First air date||1980|
|Audience share||3.5 (FALL 2007, RRC)|
|ERP||5900 watts (horizontal)
25,000 watts (vertical)
|HAAT||66 meters (217 ft)|
|Callsign meaning||Peconic Public Broadcasting|
|Former callsigns||WPBX (1980-2002)
|Former frequencies||91.3 MHz|
|Affiliations||American Public Media, NPR, Public Radio International|
|Owner||Peconic Public Broadcasting, Inc.|
WPPB (88.3 FM) is a radio station broadcasting a variety of music formats. Licensed to Southampton, New York, USA, the station serves the eastern end of Long Island plus coastal Connecticut. The station was previously owned by Long Island University and is now owned by Peconic Public Broadcasting and features programing from American Public Media, NPR and Public Radio International.  The station is also broadcast on HD radio.
In addition its to NPR programming, local programs include jazz, rhythm and blues, world music and music from Broadway theater, as well as "Bonnie in the Morning" with Bonnie Grice, "The Afternoon Ramble" with Brian Cosgrove and "The Urban Jazz Experience" with Ed German. Syndicated weekend programs include American Musical Theater, The Splendid Table, Putumayo World Music Hour, Afropop, and Worldwide Jazz.
The original station was a carrier current station, WSCR, housed in a Southampton College dormitory suite, and run as a student club. The founding members included Aaron Mann, Peter Sarros, Bruce Chappelle, Andy Novick, and Mike Unher. After much of the equipment was lost to theft, and finding the theft covered by insurance, construction of a new stereo FM station began in the basement of Southampton Hall by 1978. The antenna tower was raised in January 1980, and the station went on the air, still as a club and funded by student activity fees, as WPBX at 91.3 MHz on March 11, 1980. The first two songs played were "On the Air" and "DIY" by Peter Gabriel. It was completely student-run, with free-form programming, and largely ignored by the administration, until 1981-82 when the administration imposed some control and installed Joseph Valerio to run the station. Valerio arranged to carry Texaco's broadcasts of the Metropolitan Opera and programming began evolving toward an NPR-style format. On July 6, 2002, the station changed its call sign to WLIU. In February 2002, the station changed to a Jazz format. In April 2004, the station changed to a News format. Original power output of the FM transmitter was ten (10) watts. However, even with this low RF power output, the station could be received by a listener in Sag Harbor, NY, 7 miles away, who employed a yagi type directional antenna, pointed towards the station's transmitter on the Southampton campus.
The station broadcast from the second floor of Chancellors Hall on the campus of Stony Brook Southampton until the spring of 2010. State University of New York at Stony Brook took over the LIU campus (previously named Southampton College) in 2006. At the time of the takeover an agreement was made to permit the station to continue to broadcast from the school through 2009 and that it could continue to use the tower on the campus through 2024.
The transfer of ownership of the station from Long Island University to Peconic Public Broadcasting was completed on December 15, 2010 and the call-letters changed to WPPB to reflect this.
- "Hamptons-Riverhead Market Ratings". Radio Research Consortium. Arbitron. Fall 2007.
- "Call Sign History". CDBS Public Access Database. FCC Media Bureau. Retrieved April 21, 2013.
- "WPPB Facility Record". United States Federal Communications Commission, audio division.
- "WPPB Station Information Profile". Arbitron.
- "HD Radio Station Guide". HD Radio. iBiquity.
- Chinese, Vera (December 16, 2010). "Peconic Bay Broadcasting completes deal for WLIU". Riverhead News-Review. Retrieved December 17, 2010.