|City||Schenectady, New York|
|Broadcast area||Capital District|
|Branding||WPTR 1240 AM|
|Slogan||The Power, The Truth and The Rock|
|Translator(s)||97.1 MHz (W246DS Ballston Spa, New York - currently dark)|
|First air date||1942 (as WSNY)|
|Format||Full service classic rock and classic hits|
|Power||1,000 watts unlimited|
|Call sign meaning||PaTRoon Broadcasting Company (original owners of WDCD)|
|Former call signs||WSNY (1942–1975)|
|Owner||Area Independent Radio|
WPTR (1240 kHz) is a commercial AM radio station licensed to Schenectady, New York. The station serves the Capital District of New York. The station is currently owned by the Area Independent Radio Corp. It airs a classic rock-classic hits radio format.
The studios and offices are located at the Via Port Mall in Rotterdam, New York. The transmitter is also in Rotterdam, off West Campbell Road, near the mall. WPTR broadcasts at 1,000 watts, day and night, using a non-directional antenna.
WPTR began as long running middle-of-the-road station WSNY in 1942. In 1968, WSNY flipped to Top 40, going into direct competition with more powerful and established stations WPTR (now WDCD) and WTRY (now WOFX). The format was initially a success. However, by the early 1970s, FM Top 40 began to take hold in the Albany market as well; by 1973, in addition to WPTR and WTRY, WSNY had to contend with WABY (now WAMC), WGFM (now WRVE), and WHSH (now WPYX). In 1974, WSNY left the air. In 1976, the station returned to the air as WWWD, with kind of a top 40/oldies hybrid format. WWWD began to add vast amounts of off-track betting racing to their schedule during the 1980s. In early 1988, the station became WVKZ and partially simulcasted WVKZ-FM (now WMHH), with their rock based top 40 format. WVKZ drifted through various formats during the 1990s, including classic country and talk, before flipping to oldies in 2004. In February 2009, WVKZ started broadcasting Scott Shannon's True Oldies network after broadcasting as "Real Oldies" since 2004.
Ernie Anastos sold his Albany-area stations—WVKZ, WABY, WQAR, and WUAM and its translator W291BY—to Empire Broadcasting Corporation in June 2012 at a purchase price of $1.2 million. The transaction consummated on September 7, 2012. On September 8, 2012, the station adopted the historic WPTR call letters, formerly used on the stations now known as WDCD, WAJZ, and WMHH. On June 7, 2013 WPTR changed their format to sports. On June 27, 2016 WPTR changed their format from sports to a simulcast of business news-formatted WAIX 1160 AM Mechanicville, branded as "Empire News Network". On May 15, 2018, WPTR and its sister AM stations went silent (off the air).
On December 31, 2019, WPTR was sold to Area Independent Radio, Corp., a group led by two retired professors from Union College. WPTR currently operates a full time studio located at the Via Port Mall in Rotterdam, New York. WPTR officially went back on the air as a classic rock station, featuring music from 60s thru the 90s, as well as featuring the AOR (album-oriented rock) format made popular in the 1970s. The station's format is styled after the era of WPTR's popular DJ 'Boom Boom Branigan' and features some nostalgia, including vintage jingles of the 50s and 60s. Full-service trappings include an apolitical news department, Albany Patroons basketball, and ethnic programming on weekends.
History of call letters
- Pickney, Barbara (June 14, 2012). "Joe Reilly purchases 4 Albany area radio stations". The Business Review. Retrieved August 17, 2012.
- "Media Bureau Call Sign Actions" (PDF). Federal Communications Commission. August 15, 2012. Retrieved August 17, 2012.
- CBS Sports Radio Comes To Albany NY Radioinsight - June 7, 2013
- Albany Trio Switches to Business Radioinsight - June 29, 2016
- Trio of Albany AMs Go Silent Radioinsight - May 17, 2018
- Nelson, Paul (January 31, 2020). Old radio station, WPTR, back on the air, with a new mission. Times Union (Albany, NY). Retrieved February 1, 2020.
- "WPTR, Owned by Theatre Chain, Starts in Albany" (PDF). Broadcasting. August 9, 1948. Retrieved 29 December 2014.
- Query the FCC's AM station database for WPTR
- Radio-Locator Information on WPTR
- Query Nielsen Audio's AM station database for WPTR
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