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City Platteville, Wisconsin
Broadcast area Dubuque, Iowa
Branding Xtreme 107.1
Slogan Music on the Cutting Edge
Frequency 107.1 MHz
Format Top 40 (CHR)
ERP 4,200 watts
HAAT 120 meters
Class A
Facility ID 35513
Transmitter coordinates 42°41′27.00″N 90°37′26.00″W / 42.6908333°N 90.6238889°W / 42.6908333; -90.6238889
Callsign meaning Platteville[1]
Former callsigns WSWW-FM, WKPL
Owner Morgan Murphy Media
(QueenB Radio Wisconsin, Inc.)
Sister stations WPVL
Website http://x1071.com/

WPVL-FM (107.1 FM, "Xtreme 107.1") is a radio station broadcasting a Top 40 (CHR) radio format Licensed to Platteville, Wisconsin, United States, it serves the Platteville, Wisconsin and Dubuque, Iowa areas. The station is currently owned by Morgan Murphy Media.[2] WPVL's main competition is KLYV "Y105".


The station went on the air as WSWW-FM. ("South West Wisconsin"). WSWW-AM and WSWW-FM were owned by Bob and Mary Bodden from 1955-1983. In 1983, the stations were sold to Edward Kramer of Kramer Broadcasting and the call letters were changed to WTOQ-AM and WKPL-FM. In 1995, the stations were sold to an investment group led by Paul Braun. On 1995-09-01, the station changed its call sign to the current WPVL-FM. In 1998, as part of a merger with radio stations WGLR-AM and FM in Lancaster, Wisconsin, the group of stations were bought by Morgan Murphy Media and became known as QueenB Radio.[3]

Station Programming[edit]

WPVL-FM mixes local hosts with syndicated programming throughout the broadcast day. Weekend hours contain a mix of local voice-tracking and syndicated shows. WPVL-FM is Dubuque and southwest Wisconsin's home for the syndicated program On-Air with Ryan Seacrest, which airs weekdays from Noon to 4pm. Xtreme 107.1 also carries the syndicated American Top 40 on Weekends.


  1. ^ "Call Letter Origins". Radio History on the Web. 
  2. ^ "WPVL-FM Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ "WPVL Call Sign History". United States Federal Communications Commission, audio division. 

External links[edit]