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Norfolk, Virginia
United States
ChannelsDigital: 32 (UHF)
Virtual: 49
BrandingIon Television
SloganPositively Entertaining
OwnerInyo Broadcast Holdings
(Inyo Broadcast Licenses LLC)
First air date
May 29, 1989 (31 years ago) (1989-05-29)
Former call signs
WJCB (1989–1998)
Former channel number(s)
49 (UHF, 1989–2009)
46 (UHF, until 2020)
Religious Ind. (1989–1997)
inTV (1997–1998)
Qubo (until 2021)
Ion Plus (until 2021)
Ion Shop (until 2021)
Call sign meaning
PaX Virginia
Technical information
Licensing authority
Facility ID67077
ERP865 kW[1]
HAAT348 m (1,142 ft)
Transmitter coordinates36°49′0″N 76°28′5″W / 36.81667°N 76.46806°W / 36.81667; -76.46806
Public license information

WPXV-TV, virtual channel 49 (UHF digital channel 32), is an Ion Television-affiliated station licensed to Norfolk, Virginia, United States, serving the Hampton Roads area of southeastern Virginia (comprising the cities of Norfolk, Portsmouth, Newport News, Hampton, Virginia Beach and environs), and the Outer Banks region of northeastern North Carolina. The station is owned by Inyo Broadcast Holdings. WPXV-TV's studios are located on Nansemond Parkway in Suffolk, Virginia, adjacent to the transmitter tower it shares with ABC affiliate WVEC (channel 13).



On August 9, 1985, Tidewater Christian Communications received the construction permit for a new channel 49 television station at Norfolk. Tidewater Christian, controlled by several Black ministers from Hampton Roads-area churches, set up shop in the former WVEC studios in Hampton and built WJCB. The station would broadcast religious programming and family-oriented secular shows.[2] The first general manager was Dwight Green, son of Church of God in Christ bishop Samuel L. Green Jr.[2]

Channel 49 signed on the air May 29, 1989. At the outset, WJCB was hampered by a weak signal, and local cable companies refused to add the new station to their lineups.[3] It did not appear on some Hampton Roads systems until must-carry rules were reinstated in 1993.[4]

In 1994, WJCB went through a management change, as stockholders successfully pushed for a court order to install a new board to manage the money-losing station. Under new management, WJCB added home shopping programming from ViaTV in 1994, in an attempt to boost its revenue.[5] A year later, the station dropped ViaTV for programs from the new America One network and Infomall, an infomercial service owned by Paxson Communications Corporation; these aired alongside music videos and religious programs.[6]

Lockwood Broadcasting purchased WJCB from Tidewater Christian Communications in 1996 for $6.75 million.[7][8] Lockwood already owned a network of low-power TV stations headed by WPEN-LP.[9] The company moved to spend $1.5 million on an improved transmitter for channel 49 and new studio facilities and to move the syndicated inventory of WPEN to the full-power station.[10]

Lockwood had no intention of selling the newly purchased WJCB; however, Paxson presented it with an offer to buy the station for $14.75 million—more than twice what Lockwood had paid to purchase it from Tidewater Christian—and the sale to Paxson was announced in December.[7]


WPXV "Pax 49" logo, used from 1998 to 2005.

Paxson Communications changed the WJCB call letters from WJCB to WPXV on March 2, 1998. Religious programming and infomercials as well as shopping programming continued to air on WPXV until August 31, when the station started airing Pax programming in the late afternoons and evenings with infomercials and religious programming during the day, with the launch of the then-new Pax network.[11] WPXV aired rebroadcasts of WAVY-TV's 6 p.m. and 11 p.m. weeknight newscasts at 7 p.m. and 11:30 p.m. weeknights from 2003 to 2004 and had master control in WAVY's studios until 2004 when Paxson and NBC broke up the agreement.[12][13]

Digital television[edit]

Digital channels[edit]

The station's digital signal is multiplexed:

Channel Video Aspect Short name Programming[14]
49.1 720p 16:9 ION Main WPXV-TV programming / Ion Television
49.2 480i Laff Laff
49.3 Mystery Court TV Mystery
49.4 CourtTV Court TV
49.5 QVC QVC
49.6 HSN HSN

The Worship Network was previously seen on WPXV-TV's fourth digital subchannel;[11] however, Ion dropped The Worship Network on all Ion owned and operated stations on January 31, 2010, at midnight.[15]

Analog-to-digital conversion[edit]

WPXV-TV discontinued regular programming on its analog signal, over UHF channel 49, on June 12, 2009, as part of the federally mandated transition from analog to digital television.[16] The station's digital signal remained on its pre-transition UHF channel 46, using PSIP to display WPXV-TV's virtual channel as 49 on digital television receivers.


  1. ^ "Modification of a DTV Station Construction Permit Application". Licensing and Management System. Federal Communications Commission. March 7, 2019. Retrieved March 7, 2019.
  2. ^ a b Pryweller, Joseph (January 13, 1989). "New television station to enter local market". Daily Press. pp. C1, C2. Retrieved November 2, 2020.
  3. ^ Pryweller, Joseph (July 22, 1989). "WAVY adds more news to its lineup". Daily Press. pp. C1, C5. Retrieved November 2, 2020.
  4. ^ Nicholson, David (September 2, 1993). "NN cable now carries new channels, lineup". Daily Press. p. D4. Retrieved November 2, 2020.
  5. ^ Nicholson, David (July 9, 1994). "Programming, management change on WJCB". Daily Press. p. D1. Retrieved November 2, 2020.
  6. ^ Nicholson, David (August 26, 1995). "'buz tv' ditched from lineup on WTKR-TV". Daily Press. p. D1. Retrieved November 2, 2020.
  7. ^ a b Nicholson, David (October 5, 1997). "Paxson snatches up WJCB-TV". Daily Press. pp. B8, B9. Retrieved November 2, 2020.
  8. ^ "Hampton Roads By The Numbers - Daily Press". Articles.dailypress.com. 1998-02-05. Retrieved 2011-11-13.
  9. ^ Nicholson, David (October 23, 1996). "WPEN buys full-power TV station". Daily Press. p. B6. Retrieved November 2, 2020.
  10. ^ Nicholson, David (April 5, 1997). "Lockwood buys WJCB, plans upgrade". Daily Press. p. D1. Retrieved November 2, 2020.
  11. ^ a b "VARTV.com | Hampton Roads". Hamptonroads.vartv.com. Retrieved 2011-11-13.
  12. ^ "Archived copy". Archived from the original on 2004-05-28. Retrieved 2004-05-28.CS1 maint: archived copy as title (link)
  13. ^ https://www.nytimes.com/2004/08/23/business/media/23pax.html
  14. ^ RabbitEars TV Query for WPXV
  15. ^ "Internet Archive Wayback Machine". Web.archive.org. 2010-01-23. Archived from the original on January 23, 2010. Retrieved 2011-11-13. Cite uses generic title (help)
  16. ^ List of Digital Full-Power Stations

External links[edit]