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City La Crosse, Wisconsin
Broadcast area La Crosse, Wisconsin
Branding All New Kicks 106.3
Frequency 106.3 MHz
First air date 1994
Format Country music
ERP 18,000 watts
HAAT 118 m (387 ft)
Class C3
Facility ID 43209
Transmitter coordinates 43°51′2.00″N 91°12′8.00″W / 43.8505556°N 91.2022222°W / 43.8505556; -91.2022222
Callsign meaning Coulee Country[1]
Former callsigns WLJO (1993-1994)
Owner Mississippi Valley Broadcasters, LLC
Sister stations WKBH-FM, KQEG, WLXR, WLFN
Website kicks1063.com
For the Charlotte, North Carolina radio station formerly known as "WQCC", see WOGR (AM).

WQCC (106.3 FM) is a radio station broadcasting a country music format. Licensed to La Crosse, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Mississippi Valley Broadcasters, LLC .[2]

All the stations of the "La Crosse Radio Group" are housed at 1407 2nd Avenue North in Onalaska, Wisconsin.


The station went on the air as WLJO on February 10, 1993. On January 31, 1994, the station changed its call sign to the current WQCC.[3]


CC106.3 Logo.jpg (WQCC's logo under previous "CC106.3" branding)


  1. ^ "Call Letter Origins". Radio History on the Web. 
  2. ^ "WQCC Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ "WQCC Call Sign History". United States Federal Communications Commission, audio division. 

External links[edit]