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WQIK-FM logo.png
City Jacksonville, Florida
Broadcast area Jacksonville metropolitan area
Branding 99.1 WQIK
Slogan Jacksonville's Country
Frequency 99.1 MHz
Translator(s) 106.9 W295AZ (Jacksonville Beach, relays HD2)
First air date September 1964
Format Country
HD2: Spanish Contemporary "Rumba 106.9"
ERP 100,000 watts
HAAT 302 meters (991 ft)
Class C0
Facility ID 29728
Transmitter coordinates 30°16′51.00″N 81°34′12.00″W / 30.2808333°N 81.5700000°W / 30.2808333; -81.5700000
Affiliations Premiere Networks
Owner iHeartMedia, Inc.
(Citicasters Licenses, Inc.)
Sister stations WFXJ, WKSL, WJBT, WSOL-FM, WWJK
Webcast Listen Live
Listen Live HD-2 (Rumba 106.9)
Website 991WQIK.com
Rumba1069.com (HD2)

WQIK-FM (99.1 MHz) is a commercial radio station in Jacksonville, Florida. The station is owned by iHeartMedia, Inc., and airs a country music radio format. Overnight, WQIK carries the syndicated "CMA After Midnite Show with Cody Alan" and the "Bobby Bones Show" on Sunday evenings. WQIK-FM is unusual in the radio industry as a station that has kept its original call sign and format for more than half a century.

The station's studios and offices are located on Central Parkway in Jacksonville's Southside section.[1] The transmitter is off Hogan Road in the Arlington district.[2] WQIK-FM is powered at 100,000 watts with a Class C signal. It broadcasts in the HD format, with the HD-2 subchannel carrying the iHeartRadio Spanish Contemporary format, also heard on translator station W295AZ, in Jacksonville Beach, called "Rumba 106.9."[3]


Early Years[edit]

In September 1964, WQIK-FM first signed on.[4] It was owned by Rowland Broadcasting Company, which also owned AM 1280 WQIK. Both stations simulcast a country music format. WQIK (AM) later moved to 1090 kHz, boosting its power to 50,000 watts, covering much of Northeast Florida, but having to sign-off at sunset. So WQIK-FM allowed the station's country music to be heard around the clock for people with FM radios.

WQIK-FM started with 28,500 watts, broadcasting from a 340 foot tower, so its coverage was limited to Jacksonville and its immediate suburbs. But by 1970, power was boosted to 50,000 watts and several years later, it doubled to 100,000 watts, its current power today. The tower height was increased to 640 feet.[5] The stations were affiliates of the ABC Entertainment Radio Network.


By the mid-1970s, the AM station had switched call letters to WCMG, adopting a more personality-oriented classic country sound, while WQIK-FM had a younger, more music-intensive format. WCMG was limited as a daytimer, unable to broadcast after sunset due to Class A 1090 WBAL in Baltimore having nighttime rights to the frequency. WCMG went dark in the late 1970s. In 1982, Rowland Broadcasting acquired AM 1320 WVOJ (now WJNJ), an AM station with full time rights to broadcast. That station eventually became WQIK (AM), once again airing a classic country sound as a companion to WQIK-FM.

Country Competition[edit]

WQIK-FM had the FM country audience in Jacksonville to itself until 1977 when competitor 107.3 WCRJ-FM signed on.[6] WQIK-FM usually topped WCRJ-FM (later WROO) in the ratings. Interestingly, WCRJ-FM/WROO is now adult hits WWJK, a sister station to WQIK-FM.

In 1996, WQIK-FM got a new competitor, when Top 40 outlet 99.9 WFKS Palatka "Kiss-FM," switched to a country music format as WGNE-FM. WGNE moved to a tower in Jacksonville to better cover the radio market. But WQIK-FM has maintained its lead over WGNE in the Jacksonville ratings.

Sale to Jacor and Clear Channel[edit]

In June 1984, longtime owner Rowland Broadcasting sold WQIK-AM-FM to Jacor Communications for $4.95 million.[7] WQIK (AM) was switched to WJGR, airing a talk radio format. WQIK-FM continued as the top country music station in Jacksonville.

In May 1999, Jacor Communications, including WQIK-FM, was acquired by Citicasters, a subsidiary of Clear Channel Communications.[8] In 2014, Clear Channel Communications was renamed iHeartMedia, WQIK-FM's current owner.


External links[edit]