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W293AH 1065KissFM.png
Logos for WQRV's primary and secondary channels.
City Meridianville, Alabama
Broadcast area Huntsville, Alabama
Branding 100.3 The River
Slogan Songs you love to sing along with
Frequency 100.3 MHz (also on HD Radio)
100.3 HD-2 for Top 40 (CHR) 106.5 Kiss FM
Translator(s) 106.5 W293AH (Huntsville, relays HD2)
First air date 1962 (as WVNA-FM)
Format Classic Hits
ERP 8,500 watts
HAAT 299 meters (982 ft)
Class C2
Facility ID 19456
Transmitter coordinates 34°47′36″N 86°37′51″W / 34.79333°N 86.63083°W / 34.79333; -86.63083
Callsign meaning W Q RiVer
Former callsigns WVNA-FM (1962-2000)
WLAY-FM (2000-2006)[1]
Owner iHeartMedia
(CC Licenses, LLC)
Sister stations WTAK-FM, WBHP, WHOS, WDRM
Webcast Listen Live
Listen Live (HD2)
Website 1003theriver.com
1065kissfm.com (HD2)

WQRV (100.3 FM, "100.3 The River") is a classic hits-formatted radio station serving the Huntsville, Alabama, market, which includes counties in northern Alabama and southern central Tennessee.[2]


This station had been WVNA-FM since 1962 before becoming country music formatted WLAY-FM on March 30, 2000. This lasted until a 2006 change to match a format and positioning change to "The River." The station was assigned the WQRV call letters by the Federal Communications Commission on March 10, 2006.[1]

WLAY logo

WQRV began in April 2006 as a format relocated from the former WWXQ 92.5 and WXQW 94.1 MHz frequencies, which iHeartMedia (then known as Clear Channel Communications) had sold to Cumulus Media. Those stations were known collectively as "WXQ." The station frequency was transferred from Florence, Alabama, to the west of the Huntsville market in Meridianville, Alabama.

The station originally broadcast a more rock-based classic hits format as The River; eventually, by the late 2000s, it had shifted to pop-based classic hits of the 60s, 70s, and 80s, while still mixing in rock hits.


According to a report published in The Huntsville Times, the syndicated morning show hosted by Rick and Bubba relocated from crosstown rival WRTT-FM on January 2, 2008.[3]


  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. 
  2. ^ "Station Information Profile". Arbitron. Archived from the original on March 1, 2010. 
  3. ^ "WDRM-FM still king of area radio". The Huntsville Times. 2007-12-09. 

External links[edit]