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W293AH 1065KissFM.png
Logos for WQRV and HD subchannels.
CityMeridianville, Alabama
Broadcast areaHuntsville, Alabama
Branding100.3 The River
SloganSongs You Love to Sing Along With
Frequency100.3 MHz (also on HD Radio)
100.3 HD-2 for Top 40 (CHR) 106.5 Kiss FM
100.3 HD-3 for Alternative rock Alt 92.9
Translator(s)92.9 W225AH (Huntsville, relays HD3)
106.5 W293AH (Huntsville, relays HD2)
First air date1962 (as WVNA-FM)
FormatClassic hits
ERP8,500 watts
HAAT299 meters (982 ft)
Facility ID19456
Transmitter coordinates34°47′36″N 86°37′51″W / 34.79333°N 86.63083°W / 34.79333; -86.63083
Callsign meaningW Q RiVer
Former callsignsWVNA-FM (1962-2000)
WLAY-FM (2000-2006)[1]
(CC Licenses, LLC)
Sister stationsWTAK-FM, WBHP, WHOS, WDRM
WebcastListen Live
Listen Live (HD2)
1065kissfm.iheart.com (HD2)
alt929huntsville.iheart.com (HD3)

WQRV (100.3 FM, "100.3 The River") is a classic hits-formatted radio station serving the Huntsville, Alabama, market, which includes counties in northern Alabama and southern central Tennessee.[2] Its studios are located in Madison, Alabama and its transmitter is located north of Huntsville.


This station had been WVNA-FM since 1962 before becoming country music formatted WLAY-FM on March 30, 2000. This lasted until a 2006 change to match a format and positioning change to "The River." The station was assigned the WQRV call letters by the Federal Communications Commission on March 10, 2006.[1]

WLAY logo

WQRV began in April 2006 as a format relocated from the former WWXQ 92.5 and WXQW 94.1 MHz frequencies, which iHeartMedia (then known as Clear Channel Communications) had sold to Cumulus Media. Those stations were known collectively as "WXQ." The station frequency was transferred from Florence, Alabama, to the west of the Huntsville market in Meridianville, Alabama.

The station originally broadcast a more rock-based classic hits format as The River; eventually, by the late 2000s, it had shifted to pop-based classic hits of the 60s, 70s, and 80s, while still mixing in rock hits.

Rick and Bubba relocated from crosstown rival WRTT-FM on January 2, 2008.[3]

HD Radio[edit]

On September 13, 2018, after briefly stunting with baseball-related music as "Trash Pandas Radio", WQRV-HD3 launched an alternative rock format as Alt 92.9. It is carried on translator station W225AH.[4]


  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. ^ "Station Information Profile". Arbitron. Archived from the original on March 1, 2010.
  3. ^ "WDRM-FM still king of area radio". The Huntsville Times. 2007-12-09.
  4. ^ "Alt 92.9 Launches In Huntsville". RadioInsight. 2018-09-13. Retrieved 2018-09-21.

External links[edit]