|City||Ramapo, New York|
|Broadcast area||Rockland County, New York|
|Branding||AM 1700 Radio Rockland|
|First air date||September 1, 1965|
|Format||Adult Contemporary and News-Talk|
|Power||10,000 watts daytime
1,000 watts nighttime
|Callsign meaning||W Rockland County Radio|
|Former callsigns||WLIR (1987-2000)
|Former frequencies||1300 kHz (1965-2015)|
|Owner||Alexander Broadcasting, Inc.|
WRCR (1700 kHz) is a commercial AM radio station broadcasting an Adult Contemporary format with weekday News-Talk shows. WRCR is licensed to Ramapo, New York and serves Rockland County. The station is owned by Alexander Broadcasting, Inc. WRCR splits its broadcast day 50-50 with Radio India Ltd. The English-language programming is heard half of the day with the remainder of the time being filled by Radio India Ltd., under a local marketing agreement, or LMA. Radio India serves the South Asian community in the New York City metropolitan area with music, news and public affairs programming in the Punjabi, Hindi and Urdu languages. On November 15, 2016, Radio India took over the entire broadcast schedule of WRCR, while WRCR's English programming continued exclusively online. Several weeks later, the Radio India LMA was renegotiated, and on February 1, 2017, WRCR's English-language programming returned to 1700 AM.
The station airs a local morning talk show co-hosted by Steve Possell. Possell has been heard on Rockland's airwaves (previously on WRKL-New City, New York) for nearly 50 years. Since November 2011, WRCR's studios and offices have been located within Palisades Credit Union Park, in Pomona, New York. The Park is the home stadium of the Rockland Boulders, of the Can-Am Baseball League. Previously the studios were located on the upper level of the former Nanuet Mall.
On July 13, 2015, WRCR moved from 1300 to 1700 kHz in the AM expanded band, increasing its power from 500 to 10,000 watts by day and 1000 watts at night. The higher power allows the station to be heard over a wider area of the lower Hudson Valley and Northern New Jersey. Along with the facility upgrade, the station's City of License was changed from Spring Valley to Ramapo. Both are communities in Rockland County.
WRCR's roots date to September 1, 1965, when the station signed on as WRRC (sic) on 1300 AM. The station still uses its original transmitter site in Nanuet, New York, although a new tower was erected in 2015 for the operation on 1700 AM.
- "WRCR Facility Record". United States Federal Communications Commission, audio division.
- "WRCR Station Information Profile". Arbitron.
- "Rockland's WRCR radio station goes exclusively online". lohud.com. Retrieved 2017-03-04.
- "The Morning Show with Steve & Patrick Returns On-Air on WRCR AM 1700". patch.com. Retrieved 2017-04-01.
- "WRKL Back - In Polish".
- "WRCR History". Rockford College Alumni. Retrieved 2008-09-04.
- Query the FCC's AM station database for WRCR
- Radio-Locator Information on WRCR
- Query Nielsen Audio's AM station database for WRCR
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