From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
WRDN ReelCountry1430 logo.jpg
CityDurand, Wisconsin
Broadcast areaEau Claire, Wisconsin
BrandingReel Country 1430 WRDN
Frequency1430 kHz
Translator(s)107.3 W297CH (Durand)
First air date1968
FormatCountry music
Power2,000 watts day
152 watts night
Facility ID65633
Transmitter coordinates44°35′07″N 91°54′44″W / 44.58528°N 91.91222°W / 44.58528; -91.91222
Former callsignsWRDN (1968-2003)
WQOQ (2003-2011)
OwnerDurand Broadcasting, LLC
WebcastListen Live

WRDN, branded as Reel Country WRDN, is an AM radio station operating in Durand, Wisconsin. It was owned by Zoe Communications, which operated the station as a simulcast of WDMO, until it was acquired in 2011 by Durand Broadcasting. In July 2011, WRDN was granted a U.S. Federal Communications Commission (FCC) construction permit to move to a new transmitter site.[1]


The station was launched in 1968 as WRDN, operating in Durand. The station's original owner, F.M. Radio Network, Inc., was a locally based company. Sister station WDMO was launched sometime before 1976 with the call sign WRDN-FM.

F.M. Radio Network sold the stations to Zoe Communications in 2001. Zoe changed the AM signal's call sign to WQOQ in 2003, before returning to the original WRDN calls in 2011.[2] Under Zoe Communications' ownership, the stations' programming originated from studios in Menomonie, a larger city closer to the Eau Claire broadcast market, and local programming targeted to Durand was no longer available. Through the 2000s, however, the AM signal was frequently either dark or operating at reduced transmitter power.

Durand Broadcasting, a company incorporated by broadcaster Brian Winnekins and his wife Karla, acquired the station in 2011 with the intention of reviving a local radio service in Durand.[3] Brian Winnekins was previously a farm news reporter for WCOW-FM in Sparta.[3]

Now programmed independently of its former parent, the station was relaunched in March 2012 with a mix of local news, sports and farm reports and country music from the syndicated Real Country service.[1]


External links[edit]