|Slogan||On Your Side|
|Channels||Digital: 12 (VHF)|
Virtual: 12 (PSIP)
|Licensee||Gray Television Licensee, LLC|
|First air date||February 8, 1954|
|Call sign meaning||Where Radio Does Wonders|
(derived from former sister station WRDW radio)
|Former channel number(s)|
|Transmitter power||20.2 kW|
|Height||485 m (1,591 ft)|
|Public license information||Profile|
WRDW-TV, virtual and VHF digital channel 12, is a CBS-affiliated television station licensed to Augusta, Georgia, United States. Owned by Atlanta-based Gray Television, it is a sister station to low-power, Class A NBC affiliate WAGT-CD (channel 26). While the two stations are licensed to Augusta, their combined studio/office facility is located on Georgia Avenue in North Augusta, South Carolina; WRDW-TV's transmitter is located in Beech Island, South Carolina. Gray Television is planning to move both stations to new studios located in Augusta at The Village at Riverwatch development.
WRDW-TV commenced operations in February 1954; it is the second-oldest television station in Augusta. The station was originally owned by Radio Augusta, the parent company of the original WRDW radio (1480 AM, later WCHZ and now defunct). WRDW-TV has been Augusta's CBS affiliate for its entire history, owing to its radio sister's long affiliation with the CBS Radio Network. However, it shared ABC with then-primary NBC affiliate WJBF (channel 6).
On September 1, 1967, WJBF switched its primary affiliation to ABC, and began splitting NBC with WRDW-TV. This was very unusual for a two-station market, especially one as small as Augusta. However, WJBF's namesake owner, J. B. Fuqua, wanted to get that station in line with two ABC affiliates he had just purchased, WTVW in Evansville, Indiana and KTHI-TV (now KVLY-TV) in Fargo, North Dakota.
When WATU (channel 26, later WAGT) appeared as the market's third station in late 1968, NBC allowed WRDW-TV and WJBF to keep their secondary NBC affiliations because of WATU's painfully weak signal. This situation mostly shut WATU out of access to network programming, thereby forcing it to go dark in 1970. Channel 12 continued to split NBC with WJBF until WATU resumed broadcasting in 1974 with a primary NBC affiliation. WATU's return forced channel 12 to drop NBC programming for good, per a 1971 FCC order that required VHF stations in markets with three or more commercial outlets to affiliate with only one network.
In 1960 the Morrises exited Augusta broadcasting, with channel 12 being sold to what would eventually become Rust Craft Broadcasting. (Channel 12 and 1480 AM continued to share the WRDW call letters until the early 1980s, when the radio station was sold by entertainer and Augusta native James Brown; it is now WCHZ). Magazine publisher Ziff-Davis purchased Rust Craft in 1979. Channel 12 was sold along with then sister stations in Saginaw, Michigan, Rochester, New York, Chattanooga, Tennessee and Steubenville, Ohio to Television Station Partners, a group composed of Ziff Davis's broadcast executives, in 1983. Television Station Partners sold off all of its stations in early January 1996, with WRDW going to Gray Communications Systems (now Gray Television).
WRDW-TV switched to a digital signal on June 12, 2009.
The station's digital signal is multiplexed. WRDW-TV previously carried weather information on 12.3. In January 2011, it was replaced with The Country Network, which in turn was replaced with Antenna TV in late May 2013.
By spring 2017, WRDW-DT2 upgraded its over-the-air digital signal into 1080i high definition; thus offering over-the-air access to the high definition feed for MyNetworkTV for the first time in the Augusta, Georgia market.
On July 12, 2018, WRDW broke ground on a new building to replace its facility in North Augusta, where it had been based since sign-on. The new 30,000-square-foot (2,800 m2) facility will house operations for both WRDW and WAGT, and is expected to open in late 2019. As a nod to Augusta National and the Masters, the new facility will also feature a putting green.
|Channel||Video||Aspect||PSIP short name||Programming |
|12.1||1080i||16:9||WRDW-DT||Main WRDW-TV programming / CBS|
|12.2||480i||4:3||WAGTNBC||SD simulcast of WAGT-CD / NBC|
|12.3||1080i||16:9||WRDW-My||WRDW-DT3 / MyNetworkTV|
Unlike most Gray-owned CBS stations, WRDW-TV does not carry the entire CBS schedule; the station does not carry the entirety of CBS' weekday overnight lineup — it carries CBS Overnight News but does not clear the network's broadcast of CBS Morning News; as a result, the latter program does not air in the Augusta market. Syndicated programming featured on the station includes Jeopardy!, Wheel of Fortune, The Ellen DeGeneres Show, The Dr. Oz Show, Rachael Ray, and Inside Edition.
Until Gray Television purchased WRDW, the station had been a solid runner-up to longtime leader WJBF. In the mid-1990s, WRDW began a steady ratings growth to overcome WJBF in several newscasts. The two stations remain the market's fiercest competitors with WAGT and WFXG trailing far behind the two leaders.
WRDW has been recognized numerous times for its journalism, particularly in the areas of investigative, documentary, and breaking news. Over the past 16 years, WRDW has received 15 Regional Murrow Awards, 2 National Murrow Awards, a National Sigma Delta Chi Award, and dozens of honors from the Georgia Associated Press and Georgia Association of Broadcasters.
On January 24, 2011, WRDW launched local newscasts in high definition with the midday newscast. It is the first station in the area to do so. With the launch came a brand new logo and brand new high definition graphics, similar in style to the previous 16:9 enhanced definition widescreen graphics that debuted just 4 months before, but fully animated.
WRDW-TV had the longest-running news anchor team in the market with Richard Rogers and Laurie Ott seen weeknights at 6 and 11. The two were together on-air from the mid-1990s until September 2007 when Laurie Ott left to pursue other career opportunities. For much of the last 25 years, WRDW did not offer a newscast weeknights at 5:30, opting instead to carry Inside Edition. Starting in September 2017, WRDW launched a nationally-focused 5:30 p.m. newscast; while Inside Edition moved to WAGT weeknights at 6.
From March 2016 to September 2017, all of WRDW's newscasts with the exception of the midday newscast were simulcast by WAGT; the station also produced exclusive 5:30 p.m. and 7:00 p.m. newscasts for WAGT, broadcast from a separate news set with different anchors.
WAGT's 5:30 p.m. newscast was scrapped in September 2017 for a 30-minute 4 p.m. newscast. In addition, the 6 p.m. is no longer simulcasted on WAGT and all newscasts outside the 4 p.m. and 7 p.m. are branded News 12. While WAGT's 7 p.m. newscast continues to maintain different anchors and set, the 4 p.m. utilizes a virtual set and is anchored by WRDW's Richard Rogers. Periodically, WRDW will use the main set and main anchors for the WAGT newscasts in the event that WAGT's 7 p.m. anchor Kelly Wiley is out.
- LeBlanc, Sarah. "WRDW planning move to Augusta". The Augusta Chronicle. Retrieved 2018-07-06.
- "TV starter pace seems sluggish so far in '54." Broadcasting - Telecasting, February 8, 1954, pg. 52. [permanent dead link]
- "Seven TVs win FCC approval; Augusta gets its first grants." Broadcasting - Telecasting, September 21, 1953, pg. 48. [permanent dead link]
- "WRDW-AM-TV sold Friday to newspaper for $1 Million."[permanent dead link] Broadcasting - Telecasting, December 5, 1955, pg. 7.
- "WRDW-AM-TV purchase goes up for FCC approval."[permanent dead link] Broadcasting - Telecasting, January 2, 1956, pg. 58.
- "WJBF (TV) goes primary ABC."[permanent dead link] Broadcasting, August 14, 1967, pg. 52.
- "Changing Hands." Broadcasting, February 8, 1960, pg. 77. [permanent dead link]
- "Brown gets 2d station." Broadcasting, February 17, 1969, pg. 10 [permanent dead link]
- "In Brief." Broadcasting, July 4, 1977, pg. 21. [permanent dead link]
- "Ziff spins off four TV's to Pompador." Broadcasting, July 26, 1982, pp. 31-27. Accessed February 8, 2020. 
- RabbitEars TV Query for WRDW-TV
- "Gray Breaks Ground on New Station in Georgia". Broadcasting & Cable. July 12, 2018. Retrieved August 20, 2018.
- "Gray Television Inc. breaks ground for new WRDW, WAGT station along Riverwatch Parkway in Augusta". The Augusta Chronicle. July 12, 2018. Retrieved August 20, 2018.
- "Gray Aims For A Hole In One In Augusta". TVNewsCheck.com. August 9, 2018. Retrieved September 22, 2018.
- "Augusta TV station begins local HD broadcasting". The Augusta Chronicle. January 25, 2011. Retrieved August 20, 2018.