|Broadcast area||Ashtabula, Ohio/Erie, Pennsylvania/Cleveland, Ohio|
|Slogan||Today's Best Mix|
|First air date||1949 (as WICA-FM)|
|Callsign meaning||Radio Enterprises of Ohio|
|Former callsigns||1949-1960: WICA-FM|
|Former frequencies||1949-1960: 103.7 MHz|
|Owner||Media One Group
(Media One Holdings, LLC)
|Sister stations||WZOO-FM / WYBL-FM / WFXJ-FM / WQGR-FM / WFUN-AM|
|Webcast||Streaming audio online @ mix971fm.com & via "Tune-In" app.|
WREO-FM (97.1 FM) is a radio station broadcasting a Hot Adult Contemporary format licensed to Ashtabula, Ohio. The station is currently owned by Media One Group, LLC which also owns & operates a cluster of radio stations in Jamestown, New York.
For many years, WREO broadcast an easy listening format. It moved with the trends of "office-safe" stations beginning in the early 1990s, converting to smooth jazz in the early 90s, adult contemporary in the spring of 1992, then switching to Hot AC in summer 2013. During the AC era it branded as "Star 97.1", then switched to their current "Mix 97.1" moniker upon the Hot AC switch. Through it all, the heritage WREO-FM calls have been retained.
Most of the station's programming is locally-originated, either live or through advanced voicetracking, along with local news, weather and traffic coverage, and local community service features. Syndicated programming over the weekend includes the Rick Dees Weekly Top 40, the John Tesh Radio Show, and Backtracks USA.
Because of the station's large signal range (formerly branded as "Powerhouse Of The North Coast") which also easily covers the eastern portion of the Cleveland metro, along with all of Erie County, Pennsylvania, it is heavily competitive with Erie's in-city stations, sometimes topping them in Nielsen Media (and in the past, Arbitron) ratings. It also has good listenership across Lake Erie in London, Ontario and into the Youngstown, Ohio/Warren, Pennsylvania metro to the south, and some fringe coverage into western New York. The station maintains a weather partnership with Cleveland CBS affiliate WOIO (channel 19), and a branding partnership with the Ashtabula County Medical Center, including studio sponsorship.
- Official website
- Query the FCC's FM station database for WREO
- Radio-Locator information on WREO
- Query Nielsen Audio's FM station database for WREO
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