WREO-FM

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WREO-FM
City Ashtabula, Ohio
Broadcast area Ashtabula, Ohio/Erie, Pennsylvania/Cleveland, Ohio
Branding Mix 97.1
Slogan Today's Best Mix
Frequency 97.1 MHz
First air date 1949 (as WICA-FM)
Format Hot AC
ERP 50,000 watts
HAAT 152 meters
Class B
Facility ID 54566
Transmitter coordinates 41°48′58.00″N 80°46′52.00″W / 41.8161111°N 80.7811111°W / 41.8161111; -80.7811111
Callsign meaning Radio Enterprises of Ohio
Former callsigns 1949-1960: WICA-FM
Former frequencies 1949-1960: 103.7 MHz
Owner Media One Group
(Media One Holdings, LLC)
Sister stations WZOO-FM / WYBL-FM / WFXJ-FM / WQGR-FM / WFUN-AM
Webcast Streaming audio online @ mix971fm.com & via "Tune-In" app.
Website http://www.mix971fm.com

WREO-FM (97.1 FM) is a radio station broadcasting a Hot Adult Contemporary format licensed to Ashtabula, Ohio. The station is currently owned by Media One Group, LLC which also owns & operates a cluster of radio stations in Jamestown, New York.

For many years, WREO broadcast an easy listening format. It moved with the trends of "office-safe" stations beginning in the early 1990s, converting to smooth jazz in the early 90s, adult contemporary in the spring of 1992, then switching to Hot AC in summer 2013. During the AC era it branded as "Star 97.1", then switched to their current "Mix 97.1" moniker upon the Hot AC switch. Through it all, the heritage WREO-FM calls have been retained.

Most of the station's programming is locally-originated, either live or through advanced voicetracking, along with local news, weather and traffic coverage, and local community service features. Syndicated programming over the weekend includes the Rick Dees Weekly Top 40, the John Tesh Radio Show, and Backtracks USA.

Because of the station's large signal range (formerly branded as "Powerhouse Of The North Coast") which also easily covers the eastern portion of the Cleveland metro, along with all of Erie County, Pennsylvania, it is heavily competitive with Erie's in-city stations, sometimes topping them in Nielsen Media (and in the past, Arbitron) ratings. It also has good listenership across Lake Erie in London, Ontario and into the Youngstown, Ohio/Warren, Pennsylvania metro to the south, and some fringe coverage into western New York. The station maintains a weather partnership with Cleveland CBS affiliate WOIO (channel 19), and a branding partnership with the Ashtabula County Medical Center, including studio sponsorship.

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