|City||Riverhead, New York|
|Broadcast area||eastern Long Island|
|Slogan||Your Hometown Station|
|First air date||June 19, 1955|
|Power||1,000 watts (day)
64 watts (night)
|Callsign meaning||W RIVerhead|
|Owner||Crystal Coast Communications|
The station, which has been owned since 1987 by Crystal Coast Communications, has daytime power of 1,000 Watts and 64 Watts at night.
The station, then owned by the Suffolk Broadcasting Corporation, went on the air on June 19, 1955 as a sister station to co-owned WALK and WALK-FM radio in Patchogue, New York. Its 1st studio at 29 East Main Street burned within six months in what is listed by the Riverhead Fire Department as one of the worst fires in the town's history.
In 1963 it was sold to Island Broadcasting System with its sister stations, WALK AM & FM. Island Broadcasting was owned in part by NBC News anchorman Chet Huntley. In 1965, WRIV applied for a television license for Channel 55. WRIV-TV, which likely would have gone to air as the NBC affiliate for eastern Long Island, held a construction permit for the station until the early 1970s. The Channel 55 allocation was dormant until WLIG-TV went on the air in 1985; today Channel 55 is known as WLNY-TV and is owned by CBS.
WRIV is the only commercial AM radio station in the five east end towns of Long Island. It maintains an Adult Standards/Information format and has local personalities. The station is an affiliate of the ABC Information Network.
WRIV's current on-air staff includes:
- Bruce Tria: Weekday host of the Dawn Patrol. Bruce Tria is a Long Island radio veteran having previously worked at other Long Island stations including WLNG.
- Ben Granger: Weekday afternoon host.
- Gabrielle McGough
- Tim Tango: Long Island radio veteran having previously worked at WRCN. He is the host of the Saturday Morning Dawn Patrol with Tim Tango.
- Hank Kulesa, "Happy Hank's Polka Ballroom".
- "WRIV-AM Radio Station Information". Radio-Locator.
- "Local Radio Station Now One Year Old" (PDF). The East Hampton Star. East Hampton New York. June 28, 1956. Retrieved December 4, 2015.
- "Peconic Resident Buys Macy Radio Stations" (PDF). The Long Island Traveler Mattituck Watchman. Southold New York. November 7, 1963. Retrieved February 21, 2016.
- "Application Is Filed For R'head TV Station" (PDF). The Long Island Advance. Patchogue New York. August 12, 1965. Retrieved June 12, 2016.
- "WRIV will be sold to East End Communications, Inc" (PDF). Suffolk County News. Sayville New York. September 4, 1980. Retrieved January 10, 2018.
- "Radio personality Bob Klein dies at 92". News 12 Long Island. September 21, 2014. Archived from the original on October 24, 2017.