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WRLH-TV Logo2001.png

Wrlh dt2 mntv.png
Richmond/Petersburg, Virginia
United States
City Richmond, Virginia
Branding Fox Richmond
My TV Richmond (on DT2)
Channels Digital: 26 (UHF)
(to move to 24 (UHF))
Virtual: 35 (PSIP)
Owner Sinclair Broadcast Group
(sale to Standard Media Group pending[1])
(WRLH Licensee, LLC)
First air date February 20, 1982 (36 years ago) (1982-02-20)
Call letters' meaning Richmond (city)
Loving and Hudson
(last names of two former owners)
Sister station(s) WWBT (newscast production only)
Former channel number(s)
  • Analog: 35 (UHF, 1982–2009)
Former affiliations
Transmitter power 800 kW
765 kW (CP)
Height 327.7 m (1,075 ft)
Class DT
Facility ID 412
Transmitter coordinates 37°30′45″N 77°36′5″W / 37.51250°N 77.60139°W / 37.51250; -77.60139
Licensing authority FCC
Public license information: Profile
Website foxrichmond.com

WRLH-TV is a Fox-affiliated television station licensed to Richmond, Virginia, United States. It broadcasts a high definition digital signal on UHF channel 26 (remapped to former analog channel 35 via PSIP) from a transmitter at the studios of PBS member stations WCVE-TV and WCVW in Bon Air. Owned by the Sinclair Broadcast Group, WRLH maintains studios on Westmoreland Street in the North Side area of Richmond.


WRLH began its operation on February 20, 1982.[2] It was Richmond's first general entertainment Independent station, and the first new commercial station in Richmond since WRVA-TV (channel 12, now WWBT) signed on 26 years earlier. The calls were previously used on a predecessor to WNNE in Hartford, Vermont. It aired an analog signal on UHF channel 35 from a transmitter southwest of the U.S. 60/SR 288 interchange. It was the second station owned by the TVX Broadcast Group, who had launched WTVZ in Hampton Roads three years earlier. The WRLH call letters stand for Richmond and the two TVX executives primarily responsible for getting the station on the air, Gene Loving and Harvey Hudson. Like most Independents, it initially offered a format consisting of cartoons, sitcoms, movies, drama shows, and religious programming in mid-mornings after the cartoons.

In 1983, WRNX signed on channel 63 with a religious format, and WRLH's religious programming moved there. Some of those shows moved back to WRLH when WRNX took on a general entertainment format in summer 1985 under a new call sign, WVRN, and the two stations now competed under the same format. The competition took a toll financially, and as a result, TVX sold WRLH to the A. S. Abell Company of Baltimore, Maryland in 1985. Times Mirror then turned around and sold WRLH (along with WMAR-TV in Baltimore) to Gillett Broadcasting in 1986. By then, WRLH was already a charter Fox affiliate, with the affiliation agreement having been inherited from TVX ownership. The station is the only major station in Richmond to have never changed its network affiliation, having been with Fox since the network's inception. Gillett then sold the station to Busse Broadcasting in 1987.

WVRN was put up for sale after its parent company, Sudbrink Broadcasting, filed for Chapter 11 bankruptcy in late 1986. At that point, Act III Broadcasting purchased WVRN. However, both stations continued to suffer financially. Part of the problem was that Fox only offered eight hours of programming a week at the time, meaning WRLH was still programmed largely as an independent. At the time, Richmond was just barely big enough to support what were essentially two independent stations. Soon after Act III bought WVRN, it offered to buy WRLH's programming on the condition that channel 35 itself be sold to a different group that would run it as a non-commercial or home shopping type station. Busse declined but offered instead to sell WRLH outright to Act III in 1988, which then put WVRN back on the market. There were no takers for channel 63, however, and Act III merged WVRN's programming onto WRLH's schedule, took WVRN off the air and returned the channel 63 license to the Federal Communications Commission (FCC) for deletion.

The Act III group was purchased by Abry Communications in 1993. Sullivan Broadcasters (in which Sinclair had a minority stake) took over the station in 1996, selling it to Sinclair in 1996. It began carrying a secondary UPN affiliation at the network's inception on January 16, 1995. This moved to WZXK (now WUPV-TV) in 1998. Also that year, WRLH began to carry programming from Kids' WB with NBC affiliate WWBT carrying The WB programming out of rotation in late-night since there was no full-time affiliate with the network in Richmond. Gradually, the station began de-emphasizing its call letters except in legal IDs, referring to itself on-air as "Fox 35, Cable 5." In 2001, it rebranded as "Fox Richmond."

On March 14, 2008, the Virginia High School League championship basketball tournament was televised for the first time by WRLH and other Virginia television stations.

On June 24, 2008, Sinclair announced that it was intending to purchase CBS affiliate WTVR-TV from Raycom Media and sell WRLH to the previously unknown Carma Broadcasting. Raycom had recently bought Lincoln Financial Media's three television stations, including NBC affiliate WWBT, and put WTVR on the market because FCC rules do not allow duopolies between two of the four largest stations in a market.[3] However, Sinclair was to provide "sales and other non-programming related services" to WRLH after the sale was finalized. This could be seen by some as an attempt by Sinclair to sell WRLH to a shell corporation used for the purpose of circumventing FCC ownership rules, much as Sinclair has done for years with Cunningham Broadcasting.

In August 2008, the United States Department of Justice, under provisions of a consent decree with Raycom Media entered into as part of the Lincoln Financial Media deal, denied the company permission to sell WTVR to Sinclair.[4] As a result, Raycom sought and was eventually granted a temporary waiver to keep both WTVR and WWBT until it could find a buyer for WTVR, which was eventually swapped to Local TV for WBRC in Birmingham, Alabama.

WRLH-DT2, a digital subchannel that carries MyNetworkTV, added This TV on day one.[5] Sinclair and Fox recently finalized a six-year affiliation contract extension for the 19 Fox affiliates either owned or controlled by Sinclair, including WRLH. Channel 35's affiliation contract now expires in March 2012.[6] It requested and received permission from the FCC to switch-off analog broadcasting on the original transition date of February 17, 2009, at 11:59 p.m.[7] It was the only station in the Richmond market that ended analog broadcasting before the new date of June 12. WRLH did provide "nightlight" analog service for thirty days after.[8] A false WRLH newscast sporting the "Fox 35" logo is seen at the beginning of the 2001 film Hannibal, and the station has been shown as the Fox affiliate watched by the Smiths in the Fox/TBS series American Dad!.

On May 15, 2012, Sinclair and Fox agreed to a five-year extension to the network's affiliation agreement with Sinclair's 19 Fox stations, including WRLH-TV, allowing them to continue carrying Fox programming through 2017.[9]

On September 1, 2012, Sinclair Broadcast Group dropped music network TheCoolTV from its stations, including WRLH-DT3.[10]

WRLH was a launch affiliate for all three of Sinclair's digital networks. Comet launched on WRLH-DT3 in October 2015. In March 2017, TBD replaced ThisTV on WRLH-DT2, and Charge! launched on WRLH-DT4.

On March 6, 2018, during a commercial break in between WWBT's production of Fox News at 10, a Sinclair divestiture notice appeared on screen signifying that the station is preparing to be sold to an unaffiliated third party, pending FCC approval. The notice advised viewers to visit the FCC's website to examine the details of the divestiture.[11] On April 24, 2018, Sinclair announced that WRLH-TV would be one of nine stations acquired by Standard Media Group, a company controlled by Standard General, for $441.1 million.[12]

Digital television[edit]

Digital channels[edit]

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming[13]
35.1 720p 16:9 WRLH-DT Main WRLH-TV programming / Fox
35.2 480i MyTV MyNetworkTV & TBD
35.3 Comet Comet TV
35.4 CHARGE! Charge!

Analog-to-digital conversion[edit]

WRLH-TV shut down its analog signal, over UHF channel 35, on February 17, 2009, the original target date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition UHF channel 26.[14] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 35.


Syndicated programming on WRLH includes: The Jerry Springer Show, Maury, The Steve Wilkos Show, Funny You Should Ask, The Doctors, Harry (talk show), Judge Judy, Family Feud, The Big Bang Theory, and Mike & Molly among others.


On September 19, 1994, NBC affiliate WWBT (then owned by the Jefferson-Pilot Corporation) entered into a news share agreement with WRLH. This resulted in a nightly prime time newscast being launched on WRLH known as Fox News at 10. On January 8, 2001, the weeknight broadcast was expanded to an hour. This made it the only station in the area to have a late-night hour-long news show. Friday nights at 10:45, there is a fifteen-minute sports highlight show that airs known as Fox First Sports.

WWBT became the first television station in the market to transition local news to high definition level on July 27, 2008. The nightly Fox News at 10 broadcast, however, remained in pillarboxed 4:3 standard definition for over four years because WRLH lacked a high definition-capable master control at its separate studios in order to receive the newscast in HD. In September 2012, WRLH underwent a master control upgrade so that the WWBT newscasts and some syndicated programming could now be received and transmitted in HD. This station did not face any competition to the prime time newscast until March 5, 2007, when WUPV launched a 35-minute weeknight newscast at 10 produced by WTVR. Thirty minute weekend shows on the latter outlet began October 20, 2007, and ended almost a year later on October 19.

The final weeknight newscast was November 7, and three days later, WUPV announced the agreement with WTVR had been canceled due to high financial costs producing the shows. On January 16, 2012, WRLH launched an hour-long extension of WWBT's weekday morning news. The production is known as Fox Richmond Morning News and can be seen from 7 to 8 airing against the first hour of national morning programs on Richmond's Big Three affiliates. Both WRLH broadcasts feature the same music package and graphics theme used on other Sinclair-owned stations operating news departments.[15][16][17]


  1. ^ Sinclair Enters Into Agreements To Sell TV Stations Related To Closing Tribune Media Acquisition
  2. ^ "Fox Richmond History". Official Website for WRLH TV. 
  3. ^ "Sinclair to Purchase WTVR-TV and Sell WRLH-TV in Richmond-Petersburg, VA". 
  4. ^ "Justice Department Denies Raycom's Sale of WTVR to Sinclair". 
  5. ^ "MyNetworkTV Signs 13 More Affils". Broadcasting and Cable. 
  6. ^ "Sinclair Secures Renewal of FOX Station Affiliations" (PDF). 
  7. ^ "FOX Richmond DTV info". Sinclair Broadcast Group. 
  8. ^ "FCC digital transition list" (PDF). Federal Communications Commission. 
  9. ^ Sinclair Reups With Fox, Gets WUTB Option, TVNewsCheck, May 15, 2012.
  10. ^ Robert Corbin VARTV [@VARTV] (1 September 2012). "Sinclair Broadcast Group has dropped the all music videos @TheCoolTV diginet from its stations, includes WTVZ 33-2 and WRLH 35-3. #hrva #rva" (Tweet) – via Twitter. 
  11. ^ [http://www.fcc.gov/sinclair-divestiture-notice-wrlh-tv-35, March 6, 2018.
  12. ^ Jessell, Harry A. (April 24, 2018). "Sinclair Spins Off 23 TVs To Grease Trib Deal". TVNewsCheck. Retrieved April 24, 2018. 
  13. ^ RabbitEars TV Query for WRLH
  14. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Retrieved 2012-03-24. 
  15. ^ FOX Richmond [@FoxRichmond] (5 January 2012). "FOX Richmond Morning News is coming January 16th @ 7am. Get LOCAL news, weather and traffic coverage while the..." (Tweet) – via Twitter. 
  16. ^ https://www.facebook.com/foxrichmond/posts/137789033004051
  17. ^ FOX Richmond [@FoxRichmond] (12 January 2012). "FOX Richmond Morning News Team (l-r) Andrew Freiden, Gray Hall, Tracy Lynn. Watch the premiere of FOX Richmond..." (Tweet) – via Twitter. 

External links[edit]