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WROM (AM)

Coordinates: 34°15′11″N 85°09′19″W / 34.25306°N 85.15528°W / 34.25306; -85.15528
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WROM
Broadcast areaRome and vicinity
Frequency710 kHz
Branding103.1 Radio M
Programming
FormatVariety hits
Ownership
Owner
  • Howard Toole
  • (Rome Radio Partners, LLC)
History
First air date
July 15, 2004
Call sign meaning
ROMe, Georgia or RadiO M, per branding
Technical information
Facility ID66283
ClassD
Power1,000 watts (Daytime)
Translator(s)103.1 W276CL (Atlanta Junction)
Links
WebcastListen LIve
Website1031radiom.com

WROM (710 AM) is a radio station broadcasting a Variety hits format based mainly on a broad mix of modern music from the dance, rock, alternative and top 40 genres. Licensed to Rome, Georgia, USA, the station serves Rome, GA and vicinity. It also broadcasts on W276CL, 103.1 FM, a translator operating at 250 watts from Atlanta Junction, Georgia.

Because it shares the same frequency as "clear channel" station WOR in New York City, WROM only broadcasts on the AM signal during the Daytime hours.

In 1953, immediately after a freeze on new television stations, Dean Covington and associates, the former owners of WROM Radio applied for and received a FCC license to construct a television station on VHF Channel 9 (analog 186-192 megacycles). A construction permit was issued and the new TV station began broadcasting from a studio at 121 Broad Street in downtown Rome. The station's transmitter was located on Mt. Alto Road, on the highest peak of Horseleg Mountain, west of Rome. WROM-TV, Channel 9 was affiliated with ABC primary, and secured secondary affiliations with NBC, CBS and Dumont networks. In late 1957, the TV station was sold to Martin Theaters of Georgia, Inc., which had received permission from the FCC to switch its WDAK-TV, Channel 28 in Columbus, Georgia to Channel 9, necessitating the move of the Channel 9 frequency in Rome farther away to alleviate co-channel interference. Covington and associates owners also agreed to sell their station to Martin Theaters, which then moved Channel 9 in Rome 70 miles north to Chattanooga, Tennessee and re-license it as WTVC (TV).

References

Television Factbook 1957

1. 2/2/15: RadioInsight: Radio M Debuts in Rome [1]

34°15′11″N 85°09′19″W / 34.25306°N 85.15528°W / 34.25306; -85.15528