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WRON 103.1THEBEAR logo.png
City Lewisburg, West Virginia
Broadcast area Lewisburg, West Virginia
Ronceverte, West Virginia
Rainelle, West Virginia
Union, West Virginia
Branding "103.1 The Bear"
Slogan "Today's Country"
Frequency 103.1 MHz
First air date 1981
Format Country
Power 3,300 Watts
HAAT 273 meters (896 ft)
Class B1
Facility ID 59675
Transmitter coordinates 37°48′17.0″N 80°21′3.0″W / 37.804722°N 80.350833°W / 37.804722; -80.350833
Callsign meaning W RONceverte
calls previous community of license
Former callsigns WKCJ (1981-2008)
WRON-FM (2008-Present)
Affiliations ABC Radio News
PRN Radio
West Virginia MetroNews
Owner Radio Greenbrier, Inc.
(Michael J. Kidd)
Sister stations WKCJ, WRLB, WRON, WSLW
Webcast WRON-FM Webstream
Website WRON-FM Online

WRON-FM is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.

Station Swap and Sale[edit]

WRON's logo when the station was on 97.7 FM.

All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.

On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.

External links[edit]