|City||Lewisburg, West Virginia|
|Broadcast area||Lewisburg, West Virginia
Ronceverte, West Virginia
Rainelle, West Virginia
Union, West Virginia
|Branding||"103.1 The Bear"|
|First air date||1981|
|HAAT||273 meters (896 ft)|
|Callsign meaning||W RONceverte
calls previous community of license
|Former callsigns||WKCJ (1981-2008)
|Affiliations||ABC Radio News
West Virginia MetroNews
|Owner||Radio Greenbrier, Inc.
(Michael J. Kidd)
|Sister stations||WKCJ, WRLB, WRON, WSLW|
WRON-FM is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.
Station Swap and Sale
All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ (now WVBB) would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM will continue to have an FM station serving Greenbrier County, West Virginia.
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.
- 103.1 The Bear official website
- Query the FCC's FM station database for WRON
- Radio-Locator information on WRON
- Query Nielsen Audio's FM station database for WRON
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