|Broadcast area||Milwaukee, Wisconsin|
|Branding||News Talk 1510|
|Slogan||Independent News Talk Radio|
|Frequency||1510 AM kHz|
|First air date||March 27, 1947|
|Power||23,000 watts (Daytime)
20,000 watts (Critical hours)
|Callsign meaning||The WoRRD (from 540's former religious-based ownership and format under Salem Communications)|
|Former callsigns||WAUX (1947-1965)
(Good Karma Broadcasting, LLC (pending transfer to Crute))
The station is currently owned by Michael Crute, a co-host of one of the programs on station.
The 1510 AM frequency originally signed on as WAUX and later was the original home of the WAUK call sign until February 12, 2008. They had been a sports talk station since the early 1990s and the previous home of ESPN Radio. Prior to sports the station had a smorgasbord of formats, including variations of adult contemporary, country music, and talk. WAUK was also the original sister station of Waukesha-licensed WMIL-FM (106.1), which launched as WAUX-FM and later became WAUK-FM before a sale to another party in the late 1970s.
That arrangement ended after Good Karma Broadcasting moved the WAUK sports format to its new, full-time frequency of 540 kHz, the former home of Salem Broadcasting religious outlet WRRD. The WRRD calls then migrated to the 1510 kHz frequency.
Om May 2, 2008 WRRD changed their format from sports to ESPN Deportes Spanish sports.
On February 1, 2017 WRRD changed their format from ESPN Deportes Spanish sports to progressive talk, branded as "News Talk 1510".
- JS Online: Spanish-only on AM-1510
- Madison Host to Purchase Milwaukee AM, Flip to Liberal Talk Radioinsight - January 27, 2017
- Milwaukee radio: a retrospective
- Query the FCC's AM station database for WRRD
- Radio-Locator Information on WRRD
- Query Nielsen Audio's AM station database for WRRD
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