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City Holly Pond, Alabama
Broadcast area Huntsville, Alabama
Branding Mix 96.9
Slogan The Best Variety of the '80s, '90s and More
Non-Stop Christmas Music (Nov.-Dec.)
Frequency 96.9 MHz
First air date November 23, 1965
Format Adult Contemporary
Christmas music (Nov.-Dec.)
ERP 100,000 watts
HAAT 308 meters (1011 feet)
Class C0
Facility ID 47907
Transmitter coordinates 34°29′23″N 86°37′38″W / 34.48972°N 86.62722°W / 34.48972; -86.62722
Callsign meaning W RedStone Arsenal[1]
Owner NCA, Inc.
Webcast Listen LIve
Website mix969huntsville.com

WRSA-FM (96.9 FM, "Mix 96.9") is an adult contemporary music-formatted radio station serving the Huntsville, Alabama, area.[2]

The broadcast transmitter and tower for WRSA-FM is located on Brindlee Mountain.[3]


Notable local on-air personalities on WRSA-FM include John Malone[4] and Abby Kay on mornings. Other personalities include mid-day host Bonny O'Brien, traffic reporter Allen Moore, and weekend host J.J. McCall.[5]


Before a gradual format change in the late 1990s away from its longtime "Beautiful 97" image, WRSA-FM was one of the last remaining easy listening-formatted radio stations in the United States. Founded and constructed in 1964 and early 1965 by Redstone Arsenal engineer Paul R. Nielsen, WRSA went on the air in late November 1965,[6] and continues to be one of the top-rated radio stations in the Huntsville, Alabama radio market.

On January 12, 2015 WRSA-FM rebranded as "Mix 96.9".[7]




  1. ^ Nelson, Bob (October 18, 2008). "Call Letter Origins". The Broadcast Archive. Retrieved October 31, 2008. 
  2. ^ "Station Information Profile". Arbitron. Archived from the original on March 1, 2010. 
  3. ^ Doyle, Niki (August 30, 2007). "Deputies make meth bust while chasing radio station vandals". The Huntsville Times. Huntsville, Alabama. Retrieved December 31, 2007. When the station's technician, Tommy Macpherson, and his daughter arrived at the Brindley Mountain transmitter, the two burglars fled, said Morgan County Sheriff Greg Bartlett. 
  4. ^ "In Brief - October 5, 2005". FMQB. October 5, 2005. Retrieved December 31, 2007. 
  5. ^ "On-Air". WRSA-FM. Retrieved October 24, 2014. 
  6. ^ "Hang Time with... Brewer High's Matt Nielsen". The Decatur Daily. Decatur, Alabama. January 6, 2005. My father built the WRSA radio station (Lite 96.9) in 1964," Nielsen said. "He died in October 2001, and Mom has taken over the station. 
  7. ^ Lite 96.9 Huntsville Gets Mixed

External links[edit]