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City Altoona, Pennsylvania
Broadcast area Altoona, Pennsylvania
Blair County, Pennsylvania
Branding "NewsTalk 1240 WRTA"
Frequency 1240 kHz
First air date 1946
Format News/Talk/Sports
Power 1,000 Watts day and night
Class C
Facility ID 67505
Transmitter coordinates 40°30′26.0″N 78°25′15.0″W / 40.507222°N 78.420833°W / 40.507222; -78.420833
Callsign meaning W Roy Thompson Altoona
Owner Handsome Brothers, Inc.
(Handsome Brothers, Inc.)
Sister stations WBRX, WBXQ, WKMC
Webcast Listen Live
Website WRTA Online

WRTA is a News/Talk/Sports formatted broadcast radio station licensed to Altoona, Pennsylvania, serving Altoona and Blair County, Pennsylvania. WRTA is owned and operated by Handsome Brothers, Inc.


WRTA began broadcasting June 18, 1947, on 1240 kHz with 250 W power. The station was an ABC affiliate and was owned by Roy Thompson.[1]

Roy Thompson sold WRTA to the Altoona Trans Audio Corporation in March 1956.[2] The Altoona Trans Audio Corporation was composed of Martin J. Malarkey, Jr., John L. Miller, Horace Richards, and Louis "Lou" Murrary. In September 1982, the Altoona Trans Audio Corporation elected David Rodney "Rod" Wolf President and Chief Operating Officer. Wolf still maintained his positions as Treasurer and General Manager. Rod Wolf joined WRTA in January 1957 where he served in multiple capacities on and off the air.[3]

Rod Wolf, President of Altoona Trans audio, announced the sale of WRTA to David A. Barger, president of Sounds Good Inc., in November 2003. The sale marked the first change in ownership of WRTA in more than 45 years.[4]


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