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WRUF-FM logo.jpg
City Gainesville, Florida
Broadcast area Gainesville/Ocala area
Branding Country 103.7, The Gator
Slogan Florida's New Country
Frequency 103.7 MHz
First air date 1948
Format Country
ERP 100,000 watts
HAAT 234 meters
Class C1
Facility ID 66575
Transmitter coordinates 29°42′34.00″N 82°23′40.00″W / 29.7094444°N 82.3944444°W / 29.7094444; -82.3944444
Owner University of Florida
Sister stations WRUF (AM), WUFT-FM
Webcast Listen Live
Website 1037thegator.com

WRUF-FM (103.7 FM) is a radio station broadcasting a country music format. Licensed to Gainesville, Florida, United States, the station serves the Gainesville/Ocala area. The station is currently owned by the University of Florida.[1] The station has been on the air since 1948.

Although the station is owned by a public university, the station, like AM sister WRUF, is operated as a commercial station in contrast to sister station WUFT-FM.

WRUF-FM has been a country station since October 2010. Prior to that, it was an album-oriented rock station since 1983. Prior to becoming "Rock 104" that year, the station played a Top 40 style hit radio format from 1981 to 1983. The hit radio format was adopted because another local FM station, had recently switched to playing hits on the FM with great success. The hit format had previously been played for many years on WRUF-AM, so technically, it was an easy switch, though many of the important powers at the University disfavored putting pop music on the FM. Prior to 1981, it played beautiful music and classical music under the moniker "Stereo 104," except for a Saturday-night disco music program from 1979-1980 called "Studio 104."

On October 11, 2010, the University announced that WRUF-FM would switch to a country music format in the near future. The "Rock 104" name and format will move to an internet-only station.[2]

On October 15, 2010 WRUF-FM made the format change from rock to country, branded as "Country 103.7, The Gator".[citation needed] Under the direction of Director of Programming Rob Harder, Operations Coordinator Brett T. Holcomb, and Sports Director Steve Russell, "The Gator" also serves as the home for Florida Gators football, men's basketball, and Sunday baseball. WRUF-FM programs the Bobby Bones morning show from 6-10 am followed by midday personality Jesse Roberts, Rob Harder in afternoons, and The Big Time with Whitney Allen in the evenings. WRUF-FM is the only "new country" formatted radio station in the Gainesville-Ocala radio market targeting adults 18–49 years of age.

Notable alumni[edit]



  1. ^ "WRUF-FM Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ Crabbe, Nathan (11 October 2010). "UF putting country on 103.7 FM, moving rock online". The Gainesville Sun. Retrieved 11 October 2010. 
  3. ^ Rich Fields, official site

External links[edit]