|Broadcast area||Central Florida|
HD2: Mega 97.1
|Slogan||Mas Música Variada|
HD2: Donde Viven tus Hits
|Frequency||100.3 MHz (HD Radio)|
|Translator(s)||97.1 W246BT (Clermont, relays HD2)|
97.1 W246CK (Kissimmee, relays HD2)
|First air date||1950(as WKIS-FM)|
|Format||FM/HD1: Tropical/Latin pop|
HD2: Bilingual CHR "Mega 97.1"
|HAAT||484 meters (1,588 ft)|
|Callsign meaning||We're RUMba|
|Former callsigns||WKIS-FM (1950–1971)|
(Clear Channel Broadcasting Licenses, Inc.)
|Sister stations||WFLF, WJRR, WMGF, WRSO, WTKS-FM, WXXL, WYGM, W283AN|
HD2: Listen Live
On April 19, 2017, WRUM-HD2 launched a bilingual CHR format, branded as Boom 97 Uno (simulcast on translators W246BT 97.1 FM Clermont and W246CK 97.1 FM Kissimmee). However, due to a trademark claim by Radio One (which uses the "Boom" brand for its classic hip hop stations), the stations rebranded as Oi2 97 Uno (pronounced "Oidos") on May 4, 2017. On February 8, 2018, WRUM-HD2 rebranded as Mega 97.1.
- "WRUM Facility Record". United States Federal Communications Commission, audio division.
- "WRUM Station Information Profile". Arbitron.
- "HD Radio Station Guide for Orlando". HD Radio. iBiquity.
- Bilingual CHR "Boom 97 Uno" Debuts in Orlando Radioinsight - April 19, 2017
- Oi2 Returns to iHeart as Mega 97.1 Radioinsight - February 8, 2018
- Official website
- Query the FCC's FM station database for WRUM
- Radio-Locator information on WRUM
- Query Nielsen Audio's FM station database for WRUM
- Query the FCC's FM station database for W246BT
- Radio-Locator information on W246BT
- Query the FCC's FM station database for W246CK
- Radio-Locator information on W246CK
|This article about a radio station in Florida is a stub. You can help Wikipedia by expanding it.|