WRUM

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WRUM
WRUM logo.png
City Orlando, Florida
Broadcast area Greater Orlando
Branding Rumba 100.3
Slogan Mas Música Variada
Frequency 100.3 (MHz) (also on HD Radio)
Translator(s) 97.1 W246BT (Clermont, relays HD3)
97.1 W246CK (Kissimmee, relays HD3)
First air date 1950 (as WKIS-FM)
Format FM/HD1: Tropical/Latin pop
HD2: Contemporary Christian "Reach FM"
HD3: Spanish Christian "Alma 97.1"
Language(s) Spanish
ERP 95,000 watts
HAAT 484 metres (1,588 ft)
Class C
Facility ID 59976
Transmitter coordinates 28°34′51.9″N 81°04′31.2″W / 28.581083°N 81.075333°W / 28.581083; -81.075333
Callsign meaning We're RUMba
Former callsigns WKIS-FM (1950-1971)
WDIZ (1971-1996)
WSHE (1996-2004)
WEBG (2004-2005)
Owner iHeartMedia
(Clear Channel Broadcasting Licenses, Inc.)
Sister stations WFLF, WJRR, WMGF, WTKS-FM, WXXL, WYGM
Webcast Listen Live
Website rumba100.com
alma971.iheart.com (HD3)

WRUM (100.3 FM) is a radio station broadcasting Spanish songs. Licensed to Orlando, Florida, USA, the station is currently owned by iHeartMedia.[1][2]

WRUM is also broadcast on HD radio.[3] The station mainly plays reggaeton, latin pop, and Salsa. The studios are in Maitland and the transmitter tower is in Bithlo.

The station was previously Oldies-formatted WSHE and WEBG, and prior to that, the frequency was home to Album Oriented Rock station WDIZ since 1971.

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