|Broadcast area||Marquette, Michigan|
|Branding||98.3 WRUP Real Classic Rock|
|Slogan||Real Classic Rock - Coast to Coast|
|First air date||June 21, 1974 (as WQXO-FM)|
|Callsign meaning||Classic Rock Upper Peninsula|
|Former callsigns||WQXO (1974-6/15/1979)
|Owner||Great Lakes Radio|
WRUP (98.3 FM) is a radio station licensed to Palmer, Michigan in Northern Upper Peninsula broadcasting a satellite-fed classic rock format from Jones Radio Networks. The station was previously a country and then an oldies station (as WHCH "Hot Country Hits" and then "Oldies 98") before changing over to the current format. The station transmits its signal from an antenna 1,018 feet in height atop a hill located northwest of Marquette and broadcasts with an effective radiated power of 2,600 watts, which can reach as far east as Sault Ste. Marie. WRUP's transmitter was moved in October 2008 to Marquette County from Munising where it had been located since the station first went on the air in 1974.
As WQXO-FM, the station in the early 1970s simulcast the MOR/adult contemporary format of AM sister WGON (later and now WQXO) during the day, and aired beautiful music during non-simulcast dayparts. By the early 1980s, WQXO-AM/FM were simulcast 24/7 with an adult contemporary format. This was followed in the early 1990s by the WHCH calls and country and then oldies music, and then the current calls and format.
WRUP is the home and official broadcaster of the Michigan state champion of the Ishpeming Hematites. They are also a part of the Packers Radio Network, broadcasting all Green Bay Packer Games.
- WRUP.com - Official Site
- Query the FCC's FM station database for WRUP
- Radio-Locator information on WRUP
- Query Nielsen Audio's FM station database for WRUP
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