|City||Mount Vernon, Kentucky|
|Broadcast area||South Central Kentucky|
|Slogan||"Your Homefolks Station"|
|Translator(s)||W249DT (97.7 MHz, Mount Vernon)|
|First air date||April, 1957|
|Power||1200 Watts (day)|
93 Watts (night, authorized but not used)
|Callsign meaning||Welcome to Renfro Valley Kentucky|
|Owner||Saylor Broadcasting, Inc.|
WRVK (1460 AM) is a radio station broadcasting a full service format centered on Classic Country. Licensed to Mount Vernon, Kentucky, United States, it serves the South Central Kentucky area. WRVK is a daytime-only station.
WRVK was founded in 1957 by John Lair and Tom Hargis in Renfro Valley, Kentucky. The station is currently owned by Saylor Broadcasting, Inc. Today, WRVK features a unique format of traditional country, bluegrass, gospel, and oldies music programming. The station also provides local news, sports, and weather coverage Mondays - Saturdays, a local tradio program entitled "Whatcha Got?" as well as local church programming on Sundays. The station has its own live local music program, "The Suppertime Jubilee," which is broadcast on Tuesday evenings from 6-8 PM Eastern Time. Music heard on WRVK ranges from straightforward classic country to classic rock, bluegrass music, gospel music, and even pre-modern era "hillbilly and western music" from the 1920s to the 1940s, rarely heard on American radio.
From the time of the station's debut, WRVK has been the flagship station of the nationally syndicated Renfro Valley Gatherin' (station co-founder John Lair created the show sixteen years prior). Originally airing on Sundays, WRVK moved the show to Saturday morning in 2011, where it airs at 6:25 a.m. local time.
WRVK's radio coverage area is Rockcastle County, Kentucky and immediate surrounding areas. The station began broadcasting 24 hours a day on the radio in July, 2008; as of 2016 it no longer does so and has returned to signing off in the evening and overnight hours. WRVK also broadcasts streaming audio online 24/7 to listeners worldwide. This had previously been a rebroadcast of the previous day's radio programs, but is now a live stream of the syndicated and pre-recorded shows which are broadcast on the radio station while it is on low power at night.
- WRVK official website
- Query the FCC's AM station database for WRVK
- Radio-Locator Information on WRVK
- Query Nielsen Audio's AM station database for WRVK
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