|Broadcast area||Memphis, Tennessee|
|Branding||104.5 The River|
|Slogan||Continuous Soft Rock for Memphis (General)|
Continuous Christmas Music for Memphis (Nov.-Dec.)
|Frequency||104.5 MHz (also on HD Radio)|
|First air date||1968 (as WTCV)|
Christmas music (Nov.-Dec.)
|HAAT||229 meters (751 ft)|
|Callsign meaning||The RiVeR|
|Former callsigns||WTCV (1968-?)|
|Owner||Entercom Communications |
(Entercom License, LLC)
WRVR (104.5 FM, "The River 104.5") is an Adult Contemporary radio station broadcasting in Memphis, Tennessee. It has broadcast this format for over 31 years as of 2018. Owned by Entercom, the station's studios are in Southeast Memphis, and the transmitter tower is in Cordova, Tennessee.
The station plays pop and soft rock music from the 1970s to present. 1960s music is occasionally played, and every year from mid November to December 25, they play varieties of Christmas music temporarily replacing their AC format.
104.5 originally aired religious oriented programs with the call letters WTCV, later they were easy listening with the call letters WAID. On April 23, 1975, they switched formats to MOR with the call letters WQUD and were called Quad 104. It was also the sister station of WDIA (which is where the former WAID call letters—in reverse—came from).
"The River" branding is a local reference to the Mississippi River.
The station's license is currently held by Entercom Communications. It is one of six radio properties in the Memphis market held by Entercom; the others are WMC-FM, WMC-AM, WMFS, WLFP, and WMFS-FM. WRVR maintains studios in the Entercom complex in eastern Memphis. Prior to Entercom, the stations were owned by CBS Radio until 2006.
In October 2017, morning show hosts Mike Montana and Mandy Morgan exited 104.5 The River leaving a rare opening during morning drive on The River. In January 2018, long time Memphis radio morning show host Ron Olson, from sister station WMC (FM100), switched to mornings on 104.5 The River. His former WMC FM100 co-host Karen Perrin joins is once again his morning show partner on The River.
- https://hdradio.com/station_guides/widget.php?id=29 HD Radio Guide for Memphis
- The River 104.5 official website
- Entercom Memphis stations
- Query the FCC's FM station database for WRVR
- Radio-Locator information on WRVR
- Query Nielsen Audio's FM station database for WRVR
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