|City||Salisbury, North Carolina|
|Translator(s)||103.3 W277DD (Salisbury)|
|First air date||1948|
|Power||1,000 watts day|
1,000 watts night
|Owner||William Marc Graham |
(2B Productions, LLC)
WSAT (1280 AM) is a radio station broadcasting an oldies format. Licensed to Salisbury, North Carolina, United States. The station is currently owned by William Marc Graham, through licensee 2B Productions, LLC Sports coverage on the station includes Catawba College football and men's and women's basketball, area high school sports, the Carolina Panthers of the NFL, and American Legion baseball.
WSAT was Salisbury's second radio station, signing on April 25, 1948, on 1280 kHz with 1 KW power (daytime). It was owned by Mid-Carolina Broadcasting Company.
Harry Welch, Sr. took over as general manager in 1953, and for nearly 50 years WSAT was run by someone from the Welch family. It was once known as "The Family Station". Past personalities include Grady Cole, Russ McIntyre, and Bob Mason. Mike Moore, at age 13 in July 1960, began his radio career hosting a "top tunes" show. Moore, now running WLOE/WMYN, continued to work at WSAT until 1966. He believed he was the youngest person working in radio at that time.
In the 1990s WSAT broadcast an oldies format in the morning, nostalgia/big band and easy listening during the midday hours, and ESPN Radio in the late afternoon. The station was also an affiliate for Atlanta Braves baseball broadcasts.
Former WSAT personality Buddy Poole, hired as a South Rowan High School junior by Harry Welch, Sr. in 1964, bought the station in 2002 from Charles Welch and changed the station to the current format. For four years, the station used the Memories format until that format was discontinued by its syndicator ABC Radio Networks in 2006. Until 2015, most of the station's music came from the Dial Global adult standards format that used the on-air brand "America's Best Music".
In 2014, CAP Communications, Inc. announced the sale of WSAT to Catawba College Foundation for $600,000. Programming will not change and Poole will continue to run the station, while students at the college will get broadcasting experience. About 23,000 people were listening to the station at the time. The sale was eventually consummated on September 9, 2014 as a license assignment to 2B Productions, LLC. 2B's sole shareholder, William Marc Graham, is an alumnus of Catawba. 2B Productions also bought WSTP, which signed off in 2016.
For several years ending in 2015, the station also aired The Huckabee Report, which was hosted by former Arkansas Governor Mike Huckabee and is the successor program to Paul Harvey's long-running News and Comment program, which the station also aired.
In December 2015, it was announced that 2B Productions would be buying WTIX (which became WEGO October 10, 2018) in Concord. WTIX would simulcast the oldies format of WSAT, with local news, sports and information for an area that will also include Concord and Kannapolis. 2B Productions will change its name to Rowan-Cabarrus Radio.
Late in 2016, WSAT added W277DD 103.3 FM.
- "WSAT Facility Record". United States Federal Communications Commission, audio division.
- "WSAT Station Information Profile". Arbitron.
- "WSAT Salisbury Starts As 1-KW Daytime Outlet" (PDF). Broadcasting. April 26, 1948. Retrieved 29 November 2014.
- "Poole Comes for a Hot Dog, Leaves with a Radio Station," Salisbury Post, June 29, 2002.
- "Lumber Liquidators Open," Salisbury Post, August 22. 2010.
- "Poole celebrates 50 years in radio, is grand marshal of Faith parade". Salisbury Post. July 3, 2014. Retrieved July 3, 2014.
- Davidson, Dennis (February 4, 2016). "Buddy Poole heading to the Super Bowl". Salisbury Post. Retrieved February 5, 2016.
- "Catawba College Foundation buying WSAT". Salisbury Post. May 9, 2014. Retrieved May 9, 2014.
- Plemmons, Mark (2018-10-10). "WEGO is back in Cabarrus County". Independent Tribune. Retrieved 2018-10-10.
- Whisenant, David (2016-01-06). "New details on Catawba College Foundation purchase of Concord radio station". WBTV. Retrieved 2016-01-06.
- Raymond, Amanda (2016-12-02). "WSAT celebrates new FM channel". Salisbury Post. Retrieved 2016-12-02.