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City Peshtigo, Wisconsin
Broadcast area Marinette-Menominee
Branding Hits 96
Frequency 96.3 MHz
First air date 1989 (as WHYB)
Format Adult Contemporary
ERP 49,000 watts
HAAT 147 meters
Class C2
Facility ID 30467
Transmitter coordinates 45°7′19.00″N 87°51′7.00″W / 45.1219444°N 87.8519444°W / 45.1219444; -87.8519444
Former callsigns WHYB (1989-1992)
WJMR (1992-1996)
Owner Radio Plus Bay Cities, LLC
Sister stations WAGN, WHYB, WLST, WMAM

WSFQ (96.3 FM, "Hits 96") is a radio station broadcasting an adult contemporary music format. Licensed to Peshtigo, Wisconsin, United States. The station is currently owned by Radio Plus Bay Cities, LLC.[1]


The station was assigned the call letters WHYB on 1989-10-31. On 1992-07-15, the station changed its call sign to WJMR and then on 1996-06-07 to the current WSFQ.[2]

In January 2009 WSFQ changed from classic rock as "Rock 96" to a "best of the '70s and '80s" format as "Hits 96.3." Prior to the classic rock format, WSFQ had played oldies under the "Q96" moniker. The station has since evolved into an adult contemporary format by adding more current and recent hits into rotation.


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