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Wsgw fm am.gif
City of license Saginaw, Michigan
Broadcast area Greater Tri-Cities & Northern Michigan Daytime [1] Nighttime: [2]
Branding NewsRadio 790
News Talk & Sports WSGW
Slogan Your Connection to the Great Lakes Bay Region and the World
Frequency 790 kHz
First air date 1950
Format News-Talk
Power 5,000 watts (day)
1,000 watts (night)
Class B
Facility ID 22674
Transmitter coordinates 43°27′40″N 83°48′48″W / 43.46111°N 83.81333°W / 43.46111; -83.81333
Callsign meaning Saginaw, Michigan
Affiliations CBS Radio
Michigan IMG Sports Network
Owner Digity, LLC
(NM License, LLC)
Sister stations WCEN-FM, WGER, WSGW-FM, WTLZ

WSGW (790 AM) is a radio station broadcasting a news-talk format. Licensed to Saginaw, Michigan, it first began broadcasting in 1950. WSGW also has a sister station, WSGW-FM 100.5, which also has a news-talk format. The two stations identify themselves separately on air. WSGW-AM is branded as NewsRadio 790, while WSGW-FM is branded as FM Talk 100.5. The station is owned by Digity, LLC, through licensee NM License, LLC.


In January 2009, WSGW swapped programming with its FM sister station. The Rush Limbaugh Show and The Sean Hannity Show moved to 100.5, while Tom Sullivan and Dennis Miller air on AM 790.

Local programs on WSGW include: The Morning Team; The Art Lewis Show; Listen to the Mrs. (the longest running talk show in the state); and Farm Service 790.

Coverage area[edit]

WSGW AM primarily serves the Tri-Cities and northward. WSGW AM's antenna array carries the station's signal south to Flint, into The Thumb, west to Grand Rapids, and far north to places like West Branch, Gaylord, and Oscoda. WSGW's signal is not as clear to the south and east due to interference from CKLW in Windsor, Ontario broadcasting at AM 800.

External links[edit]