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For the Lumpkin, Georgia radio station that held the call sign WBOJ at 88.5 FM from 2009 to 2015, see WCUG (FM).
City Columbus, Georgia
Broadcast area Columbus GA area
Branding Boomer 102.5
Slogan The Greatest Hits of All Time
Frequency 1270 kHz
Translator(s) 102.5 W273CW (Columbus)
First air date October 4, 1947 (as WGBA at 620)
Format Classic hits
Power 5,000 watts day
188 watts night
Class D
Facility ID 36685
Transmitter coordinates 32°26′16.00″N 85°1′10.00″W / 32.4377778°N 85.0194444°W / 32.4377778; -85.0194444
Former callsigns WGBA (1947–1970)
WHYD (1970–1994)
WTMQ (1994–1997)
WMLF (1997–2004)
WSHE (2004–2015)
WZCG (3/2015-7/2015)
Former frequencies 620 kHz (1947-1950)
1460 kHz (1950-1954)
Owner PMB Broadcasting
Sister stations WKCN
Webcast Listen Live
Website boomer1025.com

WBOJ (1270 AM) is a radio station licensed to Columbus, Georgia, serving the Columbus area. The station is currently owned by PMB Broadcasting.[1]


The station started broadcasting October 4, 1947, on 620 kHz at 1 kW daytime only with the call letters WGBA. In the beginning, it simulcast programming of WGBA-FM, which began broadcasting in December 1946.[2]

It was the third station in Columbus. By 1950, the station had moved up the dial to 1460 kHz, with 1 kW full-time, displacing station WSAC. The license for 620 was turned back to the FCC. That frequency eventually wound up being used in La Grange, Georgia. By 1954, WGBA was on 1270 kc. with 1 kW daytime only. The 1460 frequency was reassigned to Phenix City, Alabama with the call letters WPNX. About 1970, the call letters were changed to WHYD, with a full-time country format.

The station was assigned the call letters WTMQ on March 28, 1994. In March 1997, WTMQ was purchased by M&M Partners Inc. and flipped from Spanish-language programming to a Gospel music format.[3][4] On June 20, 1997, the station changed its call sign to WMLF.

In May 2003, the station changed formats from sports talk "The Sports Monster" to Southern Gospel music.[5] On February 27, 2004. the call letters were changed to WSHE.[6]

On January 15, 2014, WSHE went silent and then returned to the air on July 25, 2014 with a sports format with programming from Fox Sports Radio. The call letters were changed to WZCG on March 2, 2015, and then to WBOJ on July 1, 2015.[6]

On April 26, 2016 WBOJ changed their format from sports to classic country as "Kissin' Country Legends", branded as an offshoot of WKCN, and utilizing a simulcast on 102.5 W273CW.[7]

On August 12, 2016 WBOJ changed their format from classic country to classic hits, branded as "Boomer 102.5" (swapping formats with WRLD 95.3 FM Valley, AL.[8]


WSHE (AM) logo.png


  1. ^ "WBOJ Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ "New Georgia AM Outlet Opens With FM Pickup" (PDF). Broadcasting. October 13, 1947. Retrieved 13 October 2014. 
  3. ^ "Spanish radio station will sign off soon". Ledger-Enquirer. March 29, 1997. p. B5. 
  4. ^ "Georgia Radio Purchase Establishes Dominant Player". Ledger-Enquirer. July 2, 1997. 
  5. ^ "Fostering a call for Gospel, group awards radio's Jim Foster for bringing Gospel to local airwaves". Columbus Ledger-Enquirer. November 12, 2003. p. C1. 
  6. ^ a b "WBOJ Call Sign History". United States Federal Communications Commission, audio division. 
  7. ^ More Kissin' For Columbus, GA
  8. ^ Boomer and Country Legends Swap Spots in Columbus, GA Radioinsight - August 12, 2016

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