|City of license||Collegedale, Tennessee|
|First air date||1961|
|HAAT||314 meters (1,030 ft)|
|Affiliations||National Public Radio (secondary); Public Radio International; American Public Media|
|Owner||Southern Adventist University|
Listen Live player
WSMC-FM (90.5 FM), is the Chattanooga, Tennessee, area's only radio station featuring classical music programming. It is licensed to Southern Adventist University (SAU), a four-year institution located in nearby Collegedale. Its signal reaches parts of the states of Tennessee, Georgia, Alabama and North Carolina. Its programming can be heard on low-powered repeater W217AW-FM 91.3 in Dalton, Georgia.
Founded in 1961, the station programs classical music (including opera and similar genres) during most of the broadcast day Sundays through Fridays. WSMC has only three full-time employees: the general manager, corporate sales manager, and operations manager. The announcers and production staff consist entirely of SAU students. Originally airing on 88.1 FM, it moved to 90.7 in 1967 and to 90.3 in 1990. For years, its signal was spotty at best in downtown Chattanooga. However, in 1990, it moved from its original tower on White Oak Mountain to a new tower on Mowbray Mountain in Soddy-Daisy, allowing it better coverage of Chattanooga.
The call sign, WSMC, came from an earlier name of Southern Adventist University, Southern Missionary College.
Religious programming controversies
WSMC had been one of the charter members of NPR in 1971. However, because of the religious doctrine of the licensee's church body, the General Conference of Seventh-day Adventists, SAU prohibits WSMC from airing live news programming from sunset on Friday evening until sunset on Saturday evening. In the 1990s, this caused conflict with NPR, which objected to its signature newscast, All Things Considered, being interrupted in progress.
Coinciding with this dispute, several interest groups took exception to WSMC's continued affiliation with NPR, which is in turn funded largely by the Corporation for Public Broadcasting, itself subsidized by Federal appropriations. The gist of their arguments was that WSMC aired more religious programming than could be considered a public service. Therefore, the groups complained, it was inappropriate for WSMC to receive federal funding (or programming provided therefrom) due to concerns about separation of church and state. Some individuals also alleged that the religious programming, mandated by the administration of what was then Southern College of Seventh-Day Adventists, amounted to a disregard of the larger public in the Tennessee Valley, in favor of catering to a religious minority.
By June 1995, these complaints led NPR officials to inform WSMC that it would begin membership termination proceedings on the grounds that the station preempted NPR programming too often and aired too much religious programming. In response, college officials and station management decided to take action themselves, discontinuing most NPR programming, news included, taking effect on September 30, 1995. Replacing ATC were Public Radio International's The World and American Public Media's Marketplace, which could air on a delayed basis (or even be preempted), instead of live, as ATC does. A few NPR programs remained on the schedule (purchased separately without a network discount); most of the other programs moved to WUTC, which replaced WSMC as the Chattanooga market's flagship NPR station. WSMC has since dropped most NPR programming from its schedule, though it does still air NPR news updates.
Besides airing classical music and some religious programs on Saturdays, WSMC also airs "Cowboy Jubilee," a nostalgic program of Western music. Its format is decidedly less diverse than a typical public radio station, targeting an older, more conservative listenership than public radio normally attracts.
- Bhatti, Jabeen. Religious program dispute drives Chattanooga station out of NPR. Current, 1995-07-31.
- Bhatti, Jabeen. After sundown Friday in Chattanooga, is WSMC still a public radio station? Current, 1995-04-03.
- 1995 report on listener dissastisfaction over religious programming on WSMC
- Report on WSMC's discontinuing full membership in NPR
- WSMC-FM official website
- Query the FCC's FM station database for WSMC
- Radio-Locator information on WSMC
- Query Nielsen Audio's FM station database for WSMC