|Branding||WSST Channel 55|
South Georgia Television
South Georgia News (newscasts)
|Slogan||Because Local Matters|
|Channels||Digital: 34 (UHF)|
Virtual: 55 (PSIP)
|Translators||WSWG-DT 44.3 (31 UHF) Valdosta|
|Licensee||Marquee Broadcasting Georgia, Inc.|
|First air date||May 22, 1989|
|Call sign meaning||Sunbelt-|
|Former channel number(s)|
|Transmitter power||66.2 kW|
|Height||111 m (364 ft)|
|Public license information||Profile|
WSST-TV, virtual channel 55 (UHF digital channel 34), is a MyNetworkTV-affiliated television station licensed to Cordele, Georgia, United States. The station is owned by Marquee Broadcasting, as part of a duopoly with Valdosta-licensed CBS affiliate WSWG (channel 44). WSST-TV's studios (which also house master control and some internal operations for WSWG) are located on 7th Street and 11th Avenue in downtown Cordele, and its transmitter is located in rural southwestern Crisp County.
The station's digital signal extends only about 50 miles (80 km) from Cordele; however, the station is carried on many cable providers in the region, including in Albany and Perry. Since April 22, 2019, in order to increase its over-the-air reach, WSST-TV's primary channel has been simulcast on WSWG's third digital subchannel.
WSST-TV signed on May 22, 1989 as an independent station owned by Sunbelt-South Telecommunications Ltd. The station grew out of a cable-only station for Cordele and Vienna that had started in 1981. Though primarily independent, at various points WSST's schedule has included programming from Channel America, America One, and Youtoo America. WSST was originally jointly owned by William B. Goodson and Phillip A. Streetman; Goodson died in 2006, and Streetman assumed full control in 2007.
On June 18, 2018, Marquee Broadcasting agreed to purchase WSST from Sunbelt-South Telecommunications. The sale was completed on September 3, 2018. Marquee subsequently acquired CBS affiliate WSWG from Gray Television, making it a sister station to WSST. In May 2019, WSST-TV affiliated with MyNetworkTV; the affiliation was transferred from a WSWG subchannel.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|55.1||480i||4:3||WSST DT||Main WSST-TV programming / MyNetworkTV|
|55.2||16:9||WSST-D2||Simulcast of WSWG-DT2 / MeTV|
|55.3||WSST-D3||Heroes & Icons|
|55.5||WSST-D5||Court TV Mystery|
WSST-TV began broadcasting a digital signal in 2003. Its digital transmitter facilities operated at low power for several years, due to Sunbelt-South Telecommunications, Ltd. being involved in bankruptcy proceedings.[needs update] The station discontinued regular programming on its analog signal, over UHF channel 55, on April 15, 2009. WSST's digital signal broadcast on its pre-transition UHF channel 51. The station moved to channel 22 in early 2017, and to channel 34 in late 2018.
WSST produces South Georgia Sunrise, a two-hour morning news and talk program, and Midday, a half-hour talk and lifestyle program. WSST also airs a rebroadcast of sister station WSWG's early evening newscast and a primetime newscast, which launched on May 6, 2019; prior to then, WSST produced its own evening newscast.
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