|City||Charleston, South Carolina|
|Broadcast area||South Carolina Lowcountry|
|Slogan||Hit Music Now|
|First air date||1945|
|Format||Top 40 (CHR)|
|Callsign meaning||"S"conni"X" (previous owner)|
|Former callsigns||WTMA-FM (1945-1972)
(Radio License Holding CBC, LLC)
|Sister stations||WWWZ, WIWF, WTMA|
WSSX-FM (95.1 FM, "95SX") is a Top 40 (CHR) radio station located in Charleston, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 100 kW. The station is owned by Cumulus Media. Its studios are located in North Charleston and the transmitter tower is located in Mount Pleasant.
When the FCC started to limit simulcasts of AM and FM stations in the late 1960s, WTMA-FM became WPXI in 1972 with an automated "beautiful music" format. In 1975, WPXI changed to urban contemporary as "Super 95 Soul". Although it was still automated, it was noted as being one of the few commercial urban FMs in South Carolina at the time.
In 1981, WPXI dropped the Urban format as the station became WSSX, with a Top 40/AOR hybrid known as Contemporary Hit Radio. Their slogan was "We Are The Rock 'N' Roll Station. The All New 95 FM WSSX", the station went to #1 in the ratings within a year. By 1983, the station had transitioned to a fully fledged CHR radio station under their nickname "Hitradio The All New 95SX FM", again going #1 on several occasions throughout the remainder of the 1980s.
By 1993, WSSX's ratings had begun to decline as the station shifted away from CHR to Hot AC as "The New 95 Mix", then later changed to Mix 95.1. This lasted until September, 1995 when the station returned to their CHR roots and their iconic nickname "95SX".
As of January 2010, WSSX, whose direction favored adults and at times took a conservative approach by playing Hot AC or Pop/Rock artists, has begun to shift towards a Rhythmic-leaning direction, as it now favors Rhythmic Pop acts. This move might be due to a changing taste in its listeners' musical choices and its decision to attract a younger demo. The station's main competitor, Apex Broadcasting's WIHB, switched to a hip hop format in March 2010. This leaves WSSX as the only CHR station in the market.
Their official station mascot is the 95SX's Party Parrot.
- 5:30AM–10:00AM The Bert Show (National Syndication)
- 10:00AM–3:00PM Sparkle
- 3:00PM–7:00PM Johnny O
- 7:00PM–12:00AM Zach Sang Show
Former on-air staff
- Johnny Quincy
- Tanya Brown
- Brooke Ryan
- Mike "The Guy"
- Greg Pitt
- Jessica Chandler
- Kain Cameron
- "Special" Ed
- Ali O.
- Tim Ryan
- Spoon on the Radio
- Mr. Phil
- Michael Chase
- Phillip "Flash" Phelps
- Jason Cage
- Karen Paige
- Steve Waters
- Josh Dukes
- Beau Daniels
- Ricky Lee Ocean
- Brian "Miami" Philips
- Bill Jordan
- Jay Donovan
- Chris Kelley-Winston
- David "Dave The Hit Man" Alan
- Nina Hunt (Donna McCoy)
- Michael Angelo
- Michael D. Forcier
- Kathy Scott
- Jeffrey "Jeff The Hoser" Williams
- Mitchell Zatto
- Richard "Ric" Rush
- Dominica Harrell
- "WTMA Launches Its FM Affiliate at Charleston" (PDF). Broadcasting. June 16, 1947. Retrieved 28 September 2014.
- Official station website
- Query the FCC's FM station database for WSSX
- Radio-Locator information on WSSX
- Query Nielsen Audio's FM station database for WSSX