WSWT

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WSWT
WSWT NewMix106.9FM logo.png
CityPeoria, Illinois
Broadcast areaPeoria, Illinois
BrandingMix 106-9
SloganToday's Best Mix
Frequency106.9 MHz
First air date1964 (as WIRL-FM)
FormatAdult Contemporary
Christmas music (Nov.-Dec.)
ERP50,000 watts
HAAT146 meters (479 ft)
ClassB
Facility ID13041
Transmitter coordinates40°43′22.1″N 89°30′40.3″W / 40.722806°N 89.511194°W / 40.722806; -89.511194Coordinates: 40°43′22.1″N 89°30′40.3″W / 40.722806°N 89.511194°W / 40.722806; -89.511194 (NAD83)
Callsign meaningSWeeT (previous nickname/format)[1]
Former callsignsWUHN (1971–?)[2][3]
WIVC (1966–1971)[4]
WIRL-FM (1964–1966)
OwnerAlpha Media (Sale to Midwest Communications pending)
(Alpha Media Licensee LLC)
Sister stationsWIRL (traditional and current); WMBD, WPBG, WNGY, and WXCL (current)
WebcastListen Live
Websitemix1069.com

WSWT, branded as "Mix 106-9", is a radio station broadcasting an Adult Contemporary format. It is licensed to Peoria, Illinois in the Peoria radio market. The station is currently owned by Alpha Media.[5][6] Mornings are hosted by Randy Rundle and Steph Blue.

History[edit]

The station went on the air in 1964 as WIRL-FM. It has since changed callsigns to WIVC, WUHN and then to the current WSWT. For many years, it aired a beautiful music format using the "W-Sweet" slogan. Walter Thurman was a longtime announcer at the station. Beginning in the 1980s the station gradually evolved into a soft adult contemporary station and then to adult contemporary that is the format today. On weekends, the station devoted most of its schedule to '80s music. On December 26, 2014, WSWT rebranded as "Mix 106.9", returning the heritage brand to the market for the first time since September 2007, when WXMP flipped to oldies as WHPI and rebranded as "Hippie Radio". This is the fourth incarnation for the "Mix" branding in Peoria: it originated as WXMP in 1994 on 93.3, after a seven-year absence, it resurfaced on 105.7 in 2003, and then moved to 101.1 in 2006 before the callsign and format were dropped the following year.

On February 4, 2019, Alpha Media announced that it will sell its Peoria cluster to Midwest Communications for $21.6 million.[7]

[edit]

WSWTLogo.png

References[edit]

  1. ^ "Call Letter Origins". Radio History on the Web.
  2. ^ C, Mike (2009-07-14). "Constant Rotation, the fifth part". The Skull & Pumpkin Public House. Blogger. The Peoria Plague, a remarkably dark and effective alien/zombie plague drama from WUHN 106.9 Peoria IL, broadcast in 1971 or '72. There's no hard date for it (the station became WUHN in '71, but some say the production wasn't done during its first year).
  3. ^ White, Tim (2002-11-24). "#56". 1290 WIRL Guestbook. Retrieved 2010-10-11.
  4. ^ Henry (2002-10-01). "#50". 1290 WIRL Guestbook. Retrieved 2010-10-11.
  5. ^ "WSWT Facility Record". United States Federal Communications Commission, audio division.
  6. ^ "WSWT Station Information Profile". Arbitron.
  7. ^ "Midwest Communications Acquires Alpha Media's Peoria Stations". RadioInsight. 6 February 2019.

External links[edit]