|Broadcast area||Louisville metropolitan area|
|Slogan||The Beat of Louisville|
|Frequency||93.1 MHz (also on HD Radio)|
|First air date||September 8, 1998 (as WQSH)|
HD2: Alternative rock
|Callsign meaning||W The FoX (previous format)|
Compass Media Networks|
iHeartMedia, Inc. |
(CC Licenses, LLC)
|Sister stations||WAMZ, WHAS, WKJK, WKRD, WLGX, WNRW, WQMF|
WTFX-FM (93.1 FM) is a commercial mainstream urban radio station licensed to Clarksville, Indiana, serving the Louisville metropolitan area. Owned by iHeartMedia, Inc., WTFX has studios located in Louisville, while the station transmitter resides in New Albany, Indiana.
93.1 FM signed on in October 1998, first with a loop of songs from "Schoolhouse Rock", and then, on October 12, officially signed on with a Modern AC format as "She 93.1" with the WQSH call letters. In September 1999, "She" moved to 98.9 FM, with 93.1 flipping to country as "The Bull", WYBL. In May 2003, WYBL flipped to smooth jazz as WJZL. In September 2005, 93.1 became the home of active rock-formatted WTFX, as their former frequency (100.5 FM) flipped to adult hits as "Louie FM."
On May 11, 2016, at 10 a.m., following Rover's Morning Glory, WTFX began stunting with a looped message redirecting listeners to sister station WQMF, which adopted some of WTFX's music and airstaff. The "Fox" active rock format moved to WQMF-HD2. At 5 p.m. that day, WTFX flipped to urban, branded as "93.1 The Beat", launching with 10,000 songs in a row. The first song on "The Beat" was "IDFWU" by Big Sean, followed by "Exchange" by Louisville native Bryson Tiller. The station will become the Louisville affiliate for The Breakfast Club.
On March 16, 2018 WTFX rebranded as "Real 93.1".
- "HD Radio station guide for Louisville, KY". hdradio.com. Retrieved 2016-10-28.
- "Rover's Morning Glory Joins WTFX | AllAccess.com". allaccess.com. Retrieved 2016-05-15.
- "Where To Hear Skratch 'N Sniff! | Skratch 'N Sniff". snsmix.com. Retrieved 2016-05-15.
- "Side Show Radio Stations". sixxsense.com. Retrieved 2016-05-15.
- WTFX-FM Louisville Stunting; WQMF Shifts to Mainstream Rock Radioinsight - May 11, 2016
- "Daily Domains 5/9: 93.1 For Louisville And Not Las Vegas? | RadioInsight". radioinsight.com. Retrieved 2016-05-15.
- "WTFX Becomes 93.1 The Beat". formatchange.com. Retrieved 2016-05-15.
- iHeart Rebrands Urbans in Lexington & Louisville Rdaioinsight - March 16, 2018
- Query the FCC's FM station database for WTFX
- Radio-Locator information on WTFX
- Query Nielsen Audio's FM station database for WTFX
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