|Broadcast area||Charlottesville, Virginia|
Albemarle County, Virginia
|Slogan||"The Sound Choice in Central Virginia"|
|First air date||May 10, 1957|
|HAAT||325 meters (1,066 ft)|
|Callsign meaning||W Thomas Jefferson's University|
|Former frequencies||91.3 MHz (1957-1993)|
|Owner||University of Virginia|
WTJU is a Variety formatted broadcast radio station licensed to Charlottesville, Virginia, serving Charlottesville and Albemarle County, Virginia. WTJU is owned and operated by University of Virginia.
WTJU was founded in 1955 when UVA’s Department of Speech and Drama decided to start a UVA-based educational radio station. The fraternity Kappa Delta Pi put up a large part of the funds necessary to get the station off the ground. On May 10, 1957, WTJU went on the air at 91.3 FM with a classical music format. It was able to broadcast throughout Charlottesville, building a small but dedicated group of listeners.
In 1959, the station aired its first ever music marathon: the Classical Marathon, held during U.Va.’s exam period. In 1963, WTJU became a full-fledged student organization, separate from the UVA Department of Speech and Drama. By 1971, WTJU began broadcasting rock music, as well as some jazz and folk programs. By 1974, WTJU is broadcasting 24 hours a day. It also allowed non-students to be DJs in order to keep the station broadcasting 24/7 year-round.
In 1993, WTJU's license was threatened when student administrators accidentally violated FCC rules in filing a routine document. The Dean of Students office insisted the station hire its first paid staff member, General Manager Chuck Taylor, requiring a transition from an independent student organization (the model followed by WUVA) to direct oversight from the university. In the same year, WTJU changed its frequency from 91.3 to 91.1 FM. In the late 1990s, planned construction at U.Va.'s Peabody hall forced WTJU to relocate. In 2000, WTJU moved into its current studios in Lambeth Commons. By 2010, WTJU had also started streaming its radio programming over the internet.
General Manager Chuck Taylor retired in 2010. At the time, the station had low listenership and was in deep financial trouble. Administrators pressed ahead with a search for new management, even as the university Board of Visitors approved turning in the station's license if they did not see a path to viability. Burr Beard was hired as Taylor's replacement in April 2010. Beard proposed sweeping changes to the station’s operation: abandoning the longstanding freeform scheduling policy in favor of a focus on "Americana" music; moving specialty jazz and rock programs to evening and late night, respectively; eliminating classical music altogether; and instituting a small rotation of four songs per hour. Beard's proposals led to backlash from both volunteers and listeners, who feared the potential loss of the station's identity and cancellations of specialty shows. Beard resigned in October 2010 without implementing any changes and the station began its search for a new manager. In 2011, Nathan Moore was hired and is the current general manager. The station has seen a resurgence of interest and increased fundraising in the following years.
In 2011, WTJU participated in the first-ever College Radio Day. In 2012, WTJU aired a live remote broadcast of the "Rally on the Lawn" demonstration against the ouster of U.Va. President Teresa A. Sullivan. Also in 2012, WTJU aired a special modern adaptation of The War of the Worlds on Halloween night.
On February 1, 2015, WTJU entered into a three-year local marketing agreement with WHAN (1430 AM) in Ashland, Virginia. WTJU's programming was rebroadcast on WHAN and its FM translator (W275BQ, 102.9 FM) to cover the city of Richmond with a broadcast signal. WTJU exited the agreement early on August 16, 2017, as the signal was found to be inadequate and the increase in underwriting from the Richmond market did not offset the cost.
In addition to its on-air activities, WTJU also produces a variety of music and educational events such as live concerts, film screenings, and youth radio camps. Since 2015, WTJU has hosted a series of free outdoor concerts at Charlottesville's IX Art Park each fall, emphasizing eclectic music and creative community building.
Among the well-known artists who have been DJs at WTJU are Pavement's Stephen Malkmus, Dave Matthews Band's Boyd Tinsley, Rolling Stone critic Rob Sheffield, Yo La Tengo's James McNew, Jagjaguwar founder Darius Van Arman, and blues musician Corey Harris.
Hiring professional staff in the 1990s necessitated removing WTJU from limits on non-university-affiliated members that bind student organizations and club sports. Initially brought on to keep the station running over breaks, community members began making up an increasing proportion of announcers in the 1990s and 2000s. In response to declining student involvement, WTJU founded WXTJ-LP (100.1 FM), a sister station run and staffed entirely by students, in October 2013. WXTJ operates within WTJU's building and primarily consists of rock, hip hop, and electronic music. Several student DJs host programs on both stations.
WTJU allows its volunteer DJs to play nearly anything they choose, as long as it does not violate Federal Communications Commission (FCC) rules for decency. All of WTJU's DJs are volunteers from the community, including U.Va. students, faculty and staff, alumni, and community members. Most of the shows feature music and are broadly categorized into classical, folk, jazz and blues, and rock. The music across all genres tends to be highly eclectic, with a heavy emphasis on music that is rarely, if ever, heard on commercial radio stations.
- "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved October 31, 2014.
- "WTJU Facility Record". Federal Communications Commission, audio division. Retrieved October 31, 2014.
- "Station History". University of Virginia. Retrieved October 31, 2014.
- McNeill, Brian. "Programming changes shake up UVa's radio station WTJU 91.1". The Daily Progress.
- McNeill, Brian. "Community meeting on WTJU set for Monday". The Daily Progress.
- Koon, Samantha. "After time of turmoil, WTJU reprograms, increases fundraising". The Daily Progress.
- "Community Microphone: WTJU Live from the Rally on the Lawn". 13 Pass Multimedia. June 18, 2012. Retrieved October 31, 2014.
- Cooper, Allie (October 31, 2012). "Aliens invade! WTJU broadcasts "War of the Worlds"". C-Ville Weekly. Charlottesville, Virginia: C-Ville. Retrieved October 31, 2014.
- Venta, Lance (17 August 2017). "WHAN Drops WTJU Simulcast To Launch Local Community Format". RadioInsight.
- "WTJU General Manager's Quarterly Report - April 2014" (PDF). University of Virginia. April 2014. Retrieved October 31, 2014.
- "WTJU General Manager's Quarterly Report - July 2014" (PDF). University of Virginia. July 2014. Retrieved October 31, 2014.
- "WTJU to Hold Freefall Music & Art Festival Each Saturday in Sept. & Oct". WVIR-TV. Aug 10, 2017. Retrieved August 28, 2017.
- "WTJX is Back!". University of Virginia. August 25, 2014. Retrieved October 31, 2014.
- "WTJX Schedule". University of Virginia. Retrieved October 31, 2014.
- "WTJU Schedule". University of Virginia. Retrieved October 31, 2014.
- "WTJU Program Schedule" (PDF). University of Virginia. Retrieved August 27, 2017.
- 91.1 WTJU Online
- Query the FCC's FM station database for WTJU
- Radio-Locator information on WTJU
- Query Nielsen Audio's FM station database for WTJU
- "Radioheads: locals succumb to the call of the airwaves" 2007 article in The Hook
- "After time of turmoil, WTJU reprograms, increases fundraising" 2012 article in The Daily Progress
- "WTJU keeps it eclectic" 2013 article in The Daily Progress
- "Charlottesville Radio Station Celebrates a Century of Jazz" 2017 article in U.S. News & World Report
- "Radio Station Visit #129 – WTJU at University of Virginia" 2017 article in Radio Survivor