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WTSB logo new.jpg
City Selma, NC
Broadcast area Raleigh
Slogan Where the Stories Break
Frequency 1090 kHz
Format Full Service
Power 9,000 watts day
1,700 watts critical hours
Class D
Facility ID 71088
Transmitter coordinates 35°36′57.00″N 78°24′33.00″W / 35.6158333°N 78.4091667°W / 35.6158333; -78.4091667
Callsign meaning Where Tobacco Sells Best[1]
Affiliations CBS Radio
Owner Lamm Media Group
Website wtsbradio.com

WTSB (1090 AM) is a radio station licensed by the FCC to serve the community of Selma, North Carolina. The station is owned by Lamm Media Group. The station is daytime only, and is a "full service" AM station, providing local news, obituaries and typical small town full service programming along with country, bluegrass and gospel music. www.wtsbradio.com Facebook WTSB Radio 1090AM

History of WTSB, Lumberton[edit]

WTSB was located at 580 AM, and broadcast at 500 watts during the day and 50 watts at night in 2000.[2] The station signed on in 1947, owned by Robeson Broadcasting Corp. Jack Pait, who had a furniture business in Lumberton, was majority stockholder. Levi E. Willis Sr., president and owner of Willis Broadcasting of Norfolk, Virginia, bought WTSB in 1997 from Beasley Broadcast Group[3] which had bought WTSB and WKML. Both stations aired country music for a year when they were co-owned, but WTSB ended up going off the air for a while.[4] Willis played traditional black gospel until WTSB went off the air in 2000. Though Willis believed the station could return[3] it did not.[2]

History of WBZB, Selma/Garner[edit]

Prior to 1999, WBZB aired country music along with conservative talk. The former owner walked into Bass Music Enterprises, owned by Steve Bass, and asked, "Wanna buy a radio station?"

In 2002, about two years after Bass became the primary owner of WBZB, the station was located in Garner and playing anything and everything by North Carolina musicians, or musicians from nearby states who were well known in the state. The playlist included about 1700 songs. Artists included Arrogance, Nancy Middleton, Blue Dust Box, Jam Pain Society, John Saylor, and Tift Merritt[5][6] In 2003, Shane Gentry, a nudist and member of Nekkid Monday (a band similar to ZZ Top) began hosting the "Naked Monday Show" celebrating the nudist lifestyle.[7]

WBZB received approval for a power increase from 800 to 1600 watts, but after a year, even though Bass claimed the station was close to making money, his investors were unable to stay with him. He sold the station on eBay.[8]

Triangle Sports Broadcasters bought WBZB and changed the letters to WTSB, also increasing the signal to 9000 watts, and switched to sports talk July 12, 2004, calling the station "Your Triangle Sports Ticket". The programming included local hosts as well as ESPN radio.[9]

On November 1, 2007, WTSB was sold to Lamm Media Group[10]


  1. ^ "Call Letter Origins". Radio History on the Web. 
  2. ^ a b Michael Futch, "Folksy 'Don Ross' Journal' Is Dropped," The Fayetteville Observer, May 9, 2004.
  3. ^ a b Michael Futch, "WTSB Will Be Back on Air, Owner Says," The Fayetteville Observer, July 2, 2000.
  4. ^ Michael Futch, "Lumberton Undergoes Radio Changes," The Fayetteville Observer, January 11, 1998.
  5. ^ David Menconi, "Breaking the Waves," The News & Observer, November 24, 2002.
  6. ^ David Menconi, "Who's on First?," The News & Observer, November 24, 2002.
  7. ^ David Menconi, "Undress for Success," The News & Observer, November 6, 2003.
  8. ^ David Menconi, "eBay airplay," The News & Observer, June 30, 2003.
  9. ^ Caulton Tudor, "Triangle Gets Second Sports Radio Station," The News & Observer, June 30, 2004.
  10. ^ Ranti, David (Aug 12, 2006). "New spot for ESPN Radio?". News and Observer. Archived from the original on December 3, 2008. Retrieved 2008-06-09. 

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