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Richmond/Petersburg, Virginia
United States
CityRichmond, Virginia
ChannelsDigital: 23 (UHF)
Virtual: 6
BrandingCBS 6 (general)
CBS 6 News (newscasts)
CBS 6 Xtra (on DT3)
SloganWorking for You (newscasts)
The Weather Authority (weather)
OwnerE. W. Scripps Company
(Scripps Broadcasting Holdings LLC)
First air date
April 22, 1948 (73 years ago) (1948-04-22)
Former channel number(s)
  • Analog:
  • 6 (VHF, 1948–2009)
  • Digital:
  • 25 (UHF, until 2020)
  • Primary:
  • NBC (1948–1955)
  • ABC (1956–1960)
  • Secondary:
  • ABC (1948–1956)
  • DuMont (1948–1956)
  • NTA (1956–1961)
Call sign meaning
TeleVision Richmond
Technical information
Licensing authority
Facility ID57832
ERP410 kW
HAAT346 m (1,135 ft)
Transmitter coordinates37°30′45.6″N 77°36′4.8″W / 37.512667°N 77.601333°W / 37.512667; -77.601333
Public license information

WTVR-TV, virtual channel 6 (UHF digital channel 23), is a CBS-affiliated television station licensed to Richmond, Virginia, United States. The station is owned by the E. W. Scripps Company. WTVR-TV's studios and transmitter are located on West Broad Street on Richmond's West End; the transmitter tower is shared with former sister station WTVR-FM and NPR member WCVE-FM.


Early history[edit]

When the channel 6 license in Richmond came up for bids before the Federal Communications Commission (FCC), it was assumed that the license would go to either Larus and Brother Company, owner of WRVA, or Richmond Newspapers, owner of WRNL, since they were considered Virginia's leading broadcasters. However, for reasons that remain unknown, neither station submitted a bid. The only applicant was auto parts dealer Wilbur Havens and his Richmond Broadcasting Company, which already owned WMBG (AM 1380) and WCOD (98.1 FM). FCC approval was a mere formality, and WTVR debuted on April 22, 1948,[1] as the first television station south of Washington, D.C. (WTVR's station ID famously proclaimed it to be "The South's First Television Station" as a result). It became an NBC affiliate June 1, 1948.[2] For many years, it used a colorized version of its original ID slide to open newscasts. Then, as now, the station operated from a converted bus garage on West Broad Street, where WMBG had been based since 1939.

As it was one of the last stations to get a construction permit before an FCC-imposed freeze on new permits, WTVR was the only station in town until 1955. It carried programming from all four networks of the time—NBC, CBS, ABC and DuMont—but was a primary NBC affiliate. In 1953, WTVR switched to its current tower, a self-supporting 840-foot (256 m) tower near its studios. The tower has long been reckoned as a fixture of the Richmond skyline.

Channel 6 finally got competition in 1955, when WXEX-TV (channel 8, now WRIC-TV) signed on from neighboring Petersburg and took the NBC affiliation. WTVR then had a brief stint becoming a primary CBS affiliate; this ended in 1956 when Larus-owned WRVA-TV (channel 12, now WWBT) signed on and took the CBS affiliation due to WRVA radio's long history as a CBS radio affiliate. WTVR then carried on as an ABC affiliate until 1960, when CBS cut a new deal with Havens due to channel 12's low ratings. WTVR has been with CBS ever since and is one of the few stations in the country to have been a primary affiliate of all of the "Big Three" networks, like WWBT locally. During the late 1950s, the station was also briefly affiliated with the NTA Film Network.[3] Although Richmond Broadcasting was nowhere near as large as Larus and Richmond Newspapers, WTVR's eight-year head start allowed it to become the ratings leader in Richmond for the better part of its first three decades on the air.

Havens sold WTVR, WMBG, and WCOD to Roy H. Park Communications in 1966, earning a handsome return on his original $500 investment when he started WMBG in 1927. After taking ownership of the properties, the radio stations adopted the TV station's "WTVR" call letters. When Park died in 1993, the company's assets were sold to a Lexington, Kentucky group of investors that sold the radio properties separately to various owners, with WTVR-AM-FM going to Clear Channel (now iHeartMedia) in 1995. WTVR-FM is now owned by Entercom, who acquired iHeartMedia's Richmond stations in 2017, while the AM station, bought by Salem Communications in 2001 and programmed as Christian talk, was later sold by Salem and is now Spanish religious station WBTK.

WTVR began suffering in the ratings in 1994 when CBS lost the rights to broadcast National Football League games to Fox (CBS returned to NFL broadcasting in 1998). However, it recovered by the turn of the century and since then has been a solid runner-up, sometimes waging a spirited battle for second place with WRIC in news ratings.

Raycom ownership[edit]

Park merged with Media General, the successor to Richmond Newspapers, in May 1997. However, Media General could not keep WTVR alongside its flagship newspaper, the Richmond Times-Dispatch, because FCC rules of the time did not allow cross-ownership of newspapers and television stations in the same market. As a result, Media General swapped WTVR to Raycom Media in exchange for WJTV in Jackson, Mississippi, its semi-satellite WHLT in Hattiesburg, Mississippi and WSAV-TV in Savannah, Georgia two months later.

WTVR was the only CBS station between Richmond and Roanoke until WCAV-TV signed on in Charlottesville in 2004.

Local features and community programs have included "For Kids' Sake", "Paws for Pets", and Battle of the Brains and a 24-hour weather news channel called "CBS 6 Xtra" broadcast on broadband, digital cable, and digital sub-channel 6.2 in the area. The station carried Raycom's 24/7 music television format "The Tube" on WTVR-DT3 until its shutdown on October 1, 2007. In March 2011, WTVR-DT3 became the new home of CBS 6 Xtra, while 6.2 carries Antenna TV (see below).

Swap to Local TV; Tribune ownership; twice-aborted sales to Sinclair[edit]

WTVR-TV's first logo as "CBS 6," versions of which were used from October 2003 until April 2015. The "6" has been used in WTVR's logos since the late 1980s.

On November 12, 2007, Raycom Media announced its intention to purchase the television broadcasting and production properties of Lincoln Financial Media, including rival WWBT. Since FCC rules do not allow one person to own two of the four largest stations in a single market, Raycom decided to keep WWBT and sell WTVR to another owner.[4] On June 24, 2008, Sinclair Broadcast Group announced its intent to purchase WTVR and sell local Fox affiliate WRLH-TV (channel 35).[5] However, the Justice Department, under provisions of a consent decree with Raycom Media, denied Raycom permission to sell WTVR-TV to Sinclair in August 2008.[6]

On January 6, 2009, Raycom and Local TV LLC announced that they would be swapping stations in Richmond and Birmingham. In this deal, Raycom transferred WTVR plus $83 million to Local TV in exchange for that company's Fox affiliate WBRC in Birmingham. The transfer closed on March 31, 2009.[7] As a result of the trade, Local TV owned Virginia's two largest CBS affiliates; it already owned WTKR-TV, the CBS affiliate in Norfolk, the market just to the east of Richmond. Local TV added Hampton Roads CW affiliate WGNT in 2010 after buying it from CBS.

For three months after the swap deal was completed, WTVR's Web site remained in the old Raycom-era format. This changed in late June 2009, a few days after WBRC relaunched its Web site, when WTVR migrated its Web site to the Tribune Interactive platform used by the Web sites of other Local TV-owned stations. As of 2012, Local TV migrated its Web sites to WordPress.com VIP. On July 1, 2013, Local TV announced that its stations would be acquired by the Tribune Company.[8] The sale was completed on December 27.[9]

On August 21, 2015, WTVR's newsroom was named in honor of Stephanie Rochon, who anchored the weeknight newscasts from 1999 to 2014. Rochon had died that June after a long struggle with cancer.[10][11]

On May 8, 2017, Hunt Valley, Maryland-based Sinclair Broadcast Group – which has owned Fox affiliate WRLH-TV (channel 35) since 1996 – announced that it would acquire Tribune Media for $3.9 billion, plus the assumption of $2.7 billion in debt held by Tribune. Because Sinclair and Tribune each owned two television stations in the Richmond market, with WTVR and WRLH both ranking among the market's four highest-rated stations in total day viewership, the companies were required to sell one of the two outlets to an independently operated station owner in order to comply with FCC local ownership rules.[12][13][14][15][16] On April 24, 2018, in an amendment to the Tribune acquisition through which it proposed the sale of certain stations to both independent and affiliated third-party companies to curry the DOJ's approval, Sinclair announced that it would sell WRLH-TV and eight other stations – Sinclair-operated KOKH-TV in Oklahoma City, KDSM-TV in Des Moines, WOLF-TV (along with LMA partners WSWB and WQMY) in Scranton/Wilkes-Barre and WXLV-TV in Greensboro/Winston-Salem/High Point, and Tribune-owned WPMT in Harrisburg and WXMI in Grand Rapids – to Standard Media Group (an independent broadcast holding company formed by private equity firm Standard General to assume ownership of and absolve ownership conflicts involving the aforementioned stations) for $441.1 million. The transaction includes a transitional services agreement, through which Sinclair would have continued operating WRLH for six months after the sale's completion.[17][18][19][20][21]

Less than one month after the FCC voted to have the deal reviewed by an administrative law judge amid "serious concerns" about Sinclair's forthrightness in its applications to sell certain conflict properties, on August 9, 2018, Tribune announced it would terminate the Sinclair deal, intending to seek other M&A opportunities. Tribune also filed a breach of contract lawsuit in the Delaware Chancery Court, alleging that Sinclair engaged in protracted negotiations with the FCC and the DOJ over regulatory issues, refused to sell stations in markets where it already had properties, and proposed divestitures to parties with ties to Sinclair executive chair David D. Smith that were rejected or highly subject to rejection to maintain control over stations it was required to sell. The termination of the Sinclair sale agreement places uncertainty for the future of Standard Media's purchases of WRLH and the other six Tribune- and Sinclair-operated stations included in that deal, which were predicated on the closure of the Sinclair–Tribune merger.[22][23][24][25][26][27]

Sale to Nexstar Media Group and resale to Scripps[edit]

On December 3, 2018, Irving, Texas-based Nexstar Media Group—which has owned ABC affiliate WRIC-TV (channel 8) since January 2017—announced it would acquire the assets of Tribune Media for $6.4 billion in cash and debt. Nexstar could not acquire WTVR directly or indirectly; not only do FCC regulations prohibit common ownership of two or more of the four highest-rated stations in the same media market, but any attempt by Nexstar to assume the operations of WTVR through local marketing or shared services agreements could have raised additional regulatory hurdles that would have delayed closing the merger. As such, Nexstar had to sell either WTVR or WRIC to a separate, unrelated company to address the ownership conflict.[28][29][30][31][32][33][34][35][36][37] On March 20, 2019, the Cincinnati-based E. W. Scripps Company announced it would purchase WTVR from Nexstar upon consummation of the merger, marking Scripps' entry into Virginia, as part of the company's sale of nineteen Nexstar- and Tribune-operated stations to Scripps and Tegna Inc. in separate deals worth $1.32 billion. The sale was completed on September 19.[38][39][40]

Digital television[edit]

Digital channels[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[41]
6.1 1080i 16:9 WTVR-HD Main WTVR-TV programming / CBS
6.2 480i CBS6ANT Antenna TV
6.3 CBS6XTR CBS6 Xtra / Independent
6.4 CourtTV Court TV
6.5 ION Ion Television
6.6 Newsy Newsy (soon)

The station became a charter affiliate of Antenna TV upon its launch in March 2011. It is carried on digital subchannel 6.2.[42] Channel 6.3 had been carrying a loop of current weather maps and recorded weather forecasts until mid-2015 when it switched to live simulcasts of the station's newscasts with repeats of the most recent newscast airing when there wasn't a live newscast. The subchannel also airs required E/I programming on weekend mornings.

Analog-to-digital conversion[edit]

WTVR-TV shut down its analog signal, over VHF channel 6, in the late morning of June 12, 2009, after more than 60 years, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 25.[43] Through the use of PSIP, digital television receivers continues to display the station's virtual channel as its former VHF analog channel 6. Prior to the transition, the audio component of WTVR's analog channel 6 signal at 87.75 MHz had been heavily promoted as available to listeners tuning to 87.7 on a standard FM radio receiver. WTVR lost this benefit of the analog channel 6 allocation when analog transmission ended. WTVR ended its telecasts on analog channel 6 with "The Star-Spangled Banner", featuring images of WTVR-TV's history and the Raising the Flag on Iwo Jima.


Syndicated programming on WTVR includes The Ellen DeGeneres Show, Access Hollywood, and Extra, among others.

Out-of-market cable coverage[edit]

Outside of the Richmond market, WTVR is carried on cable in northern Virginia in Front Royal and Luray. In central Virginia, it is carried on service providers in Charlottesville, Fredericksburg, Madison and Staunton. In southside Virginia in Mecklenburg County, WTVR is carried near the North Carolina state line in Bracey along Lake Gaston. It is also carried in Chase City and South Hill.

Past cable coverage[edit]

In the 1970s and 1980s, WTVR was once received as far south in Halifax and Enfield in North Carolina. In southern Maryland, WTVR was once carried in Leonardtown, St. Mary's County.[44]

News operation[edit]

WTVR was the overall ratings leader in Richmond until the late 1980s, when WWBT surpassed it, mainly in local news ratings and due to strength from WWBT's affiliation with NBC and its top rated prime time lineup then. For most of the time since then, the station has waged a spirited battle with WRIC for second place. During the late 1980s, early 1990s and into the 2000s, WTVR won numerous awards, including the RTNDA News Operation of the Year for two consecutive years.

On August 10, 2010, starting with the Noon newscast, WTVR became the second commercial station (behind WWBT) to broadcast local news in high definition. The change also came new graphics, music (an updated version of "The CBS Enforcer Music Collection" by Gari Media Group) and a new news set. On January 23, 2013, WTVR used on-air graphics that were also used on sister station KDVR, a Fox affiliate in Denver, Colorado[45] until April 20, 2015 when they debuted new graphics and music ("Moving Forward" by 615 Music) that are also used by sister station WTTV (which became a CBS affiliate in January of that year) in Indianapolis.

Notable current on-air staff[edit]

Notable former on-air staff[edit]


  1. ^ "WTVR (TV) to Start April 22, Channel 6" (PDF). Broadcasting. April 19, 1948. Retrieved 26 November 2014.
  2. ^ "Gov. Tuck Speaks At WTVR Inaugural" (PDF). Broadcasting. April 26, 1948. Retrieved 29 November 2014.
  3. ^ "Require Prime Evening Time for NTA Films", Boxoffice: 13, November 10, 1956, archived from the original on June 14, 2009
  4. ^ Raycom Grabs Lincoln Financial Stations - 11/12/2007 2:44:00 PM - Broadcasting & Cable
  5. ^ Sinclair Broadcast Group
  6. ^ Sinclair news release
  7. ^ Local TV Closes on WTVR
  8. ^ Channick, Robert (July 1, 2013). "Acquisition to make Tribune Co. largest U.S. TV station operator". Chicago Tribune. Retrieved July 1, 2013.
  9. ^ Company Completes Final Steps of Transaction Announced in July Archived 2013-12-28 at the Wayback Machine, Tribune Company, 27 December 2013
  10. ^ WTVR Newsroom dedicated to longtime anchor Stephanie Rochon
  11. ^ ‘She will always be a part of CBS 6:’ Newsroom named in honor of beloved anchor Stephanie Rochon
  12. ^ Stephen Battaglio (May 8, 2017). "Sinclair Broadcast Group to buy Tribune Media for $3.9 billion plus debt". Los Angeles Times. Retrieved June 6, 2017.
  13. ^ Cynthia Littleton (May 8, 2017). "Sinclair Broadcast Group Sets $3.9 Billion Deal to Acquire Tribune Media". Variety. Prometheus Global Media. Retrieved June 6, 2017.
  14. ^ Todd Frankel (May 8, 2017). "Sinclair Broadcast to buy Tribune Media for $3.9 billion, giving it control over 215 local TV stations". The Washington Post. Nash Holdings, LLC. Retrieved June 6, 2017.
  15. ^ Liana Baker; Jessica Toonkel (May 7, 2017). "Sinclair Broadcast nears deal for Tribune Media". Reuters. Retrieved June 6, 2017.
  16. ^ Harry A. Jessell; Mark K. Miller (May 8, 2017). "The New Sinclair: 72% Coverage + WGNA". TVNewsCheck. NewsCheck Media.
  17. ^ Harry A. Jessell (April 24, 2018). "Sinclair Spins Off 23 TVs To Grease Trib Deal". TVNewsCheck. NewsCheck Media. Retrieved April 25, 2018.
  18. ^ "Sinclair Enters Into Agreements to Sell TV Stations Related to Closing Tribune Media Acquisition" (PDF) (Press release). Sinclair Broadcast Group. April 24, 2018. Retrieved April 25, 2018.
  19. ^ "Sinclair Revises TV Spinoff Plans For Tribune Deal, Announces Deals For Several Stations". All Access. April 24, 2018. Retrieved April 25, 2018.
  20. ^ "Station Trading Roundup: 7 Deals, $571.7M". TVNewsCheck. NewsCheck Media. May 1, 2018. Retrieved May 2, 2018.
  21. ^ "Form of Transition Services Agreement". Federal Communications Commission. April 30, 2018. Retrieved May 2, 2018.
  22. ^ "Tribune Terminates $3.9 Billion Sinclair Merger, Sues Broadcast Rival". The Wall Street Journal. News Corp. August 9, 2018.
  23. ^ Mark K. Miller (August 9, 2018). "Tribune Kills Sinclair Merger, Files Suit". TVNewsCheck. NewsCheck Media.
  24. ^ Christopher Dinsmore (August 9, 2018). "Tribune Media pulls out of Sinclair Broadcast merger". Baltimore Sun. Tronc.
  25. ^ Edmund Lee; Amie Tsang (August 9, 2018). "Tribune Ends Deal With Sinclair, Dashing Plan for Conservative TV Behemoth". The New York Times.
  26. ^ Jon Lafayette (August 9, 2018). "Tribune Ends Deal with Sinclair, Files Breach of Contract Suit". Broadcasting & Cable. NewBay Media.
  27. ^ Brian Fung; Tony Romm (August 9, 2018). "Tribune withdraws from Sinclair merger, saying it will sue for 'breach of contract'". The Washington Post. Nash Holdings LLC.
  28. ^ "Acquisition of Tribune Media Company" (PDF). Nexstar Media Group. December 3, 2018.
  29. ^ Mark K. Miller (December 3, 2018). "Nexstar Buying Tribune Media For $6.4 Billion". TVNewsCheck. NewsCheck Media.
  30. ^ Peter White; Dade Hayes (December 3, 2018). "Nexstar Confirms $4.1B Tribune Media Acquisition To Become Leading Local TV Station Owner". Deadline Hollywood. Penske Media Corporation.
  31. ^ Gerry Smith; Nabila Ahmed; Eric Newcomer (December 3, 2018). "Nexstar to buy WGN owner Tribune Media for $4.1 billion". Chicago Tribune. Tribune Publishing. Bloomberg News.
  32. ^ Arjun Panchadar; Sonam Rai (December 3, 2018). "Nexstar to buy Tribune Media for $4.1 billion". Reuters.
  33. ^ Jon Lafayette (December 3, 2018). "Nexstar Announces Deal to Buy Tribune for $6.4B". Broadcasting & Cable. NewBay Media.
  34. ^ Adam Jacobson (December 3, 2018). "It's Official: Nexstar Takes Tribune In Billion-Dollar Stock Deal". Radio-Television Business Report. Streamline-RBR, Inc.
  35. ^ Harry A. Jessell; Mark K. Miller (December 3, 2018). "Nexstar To Spin Off $1B In Stations". TVNewsCheck. NewsCheck Media.
  36. ^ "Nexstar Media Group Enters into Definitive Agreement to Acquire Tribune Media Company for $6.4 Billion in Accretive Transaction Creating the Nation's Largest Local Television Broadcaster and Local Media Company". Nexstar Media Group. December 3, 2018. Retrieved December 3, 2018.
  37. ^ "Nexstar Media Group Enters Into Definitive Agreement To Acquire Tribune Media Company". Tribune Media. December 3, 2018. Retrieved December 3, 2018.
  38. ^ "Scripps Closes Acquisition of Eight TV Stations from Nexstar-Tribune Merger Divestitures", E. W. Scripps Company, 19 September 2019, Retrieved 4 October 2019.
  39. ^ Mark K. Miller (March 20, 2019). "Nexstar Selling 19 TVs In 15 Markets For $1.32B". TVNewsCheck. NewsCheck Media.
  40. ^ Nabila Ahmed; Anousha Sakoui (March 20, 2019). "Nexstar to Sell Stations to Tegna, Scripps for $1.32 Billion". Bloomberg News. Bloomberg, L.P.
  41. ^ RabbitEars TV Query for WTVR
  42. ^ Antenna TV Affiliates Archived November 27, 2010, at archive.today
  43. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on 2013-08-29. Retrieved 2012-03-24.
  44. ^ http://fjallfoss.fcc.gov/coals7/forms/search/cableSearchNf.cfm
  45. ^ https://www.facebook.com/media/set/?set=a.10151270217722426.461033.6860957425&type=3

External links[edit]