WUMS programming consists of top 40 music. The original format of WUMS was a mixture between Hot AC and Rock music until August 2011 when the station changed the format to completely top 40. Alongside the new change came a new brand, complete with new logos and slogan.
The station hires new student DJ's every semester. Each student can bring in his/her own feel to their hour (or two), while still fitting in the top 40 format. Students must be enrolled in 12 hours at the University of Mississippi to work at the station.